FAKTOR-FAKTOR YANG MEMENGARUHI NIAT BELI DAN KESEDIAAN MEMBAYAR HARGA PREMIUM UNTUK GREEN SKINCARE

NOVAN YONATAN SEILATU, . (2022) FAKTOR-FAKTOR YANG MEMENGARUHI NIAT BELI DAN KESEDIAAN MEMBAYAR HARGA PREMIUM UNTUK GREEN SKINCARE. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penulisan penelitian ini ialah untuk menguji pengaruh signifikan: 1) social media influencer terhadap consumer purchase intention, 2) environmental consciousness terhadap consumer purchase intention, 3) consumer innovativeness terhadap consumer purchase intention, 4) consumer purchase intention terhadap willingness to pay premium Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner yang disebarkan secara online. Objek penelitian ini adalah responden pengguna rutin skincare dan sedang mempertimbangkan untuk membeli green skincare serta responden merupakan warga DKI Jakarta. Terdapat 272 responden yang dianalisis menggunakan SPSS versi 26 dan SEM (Structural Equation Model) dari software AMOS versi 26 untuk mengelola data dan menganalisis data hasil penelitian. Hasil penelitian ini berdasarkan hipotesisnya menunjukkan bahwa seluruh hipotesis diterima dan signifikan. The purpose of this research is to examine the significant effect of: 1) social media influencers on consumer purchase intention, 2) environmental consciousness on consumer purchase intention, 3) consumer innovativeness on consumer purchase intention, 4) consumer purchase intention on willingness to pay premium. The data used a survey with an instrument in the form of a questionnaire distributed online. The object of this research is respondents who use skincare routine and are considering buying green skincare and respondents are residents of DKI Jakarta. There were 272 respondents who were analyzed using SPSS version 26 and SEM (Structural Equation Model) from AMOS software version 26 to manage data and analyze research data. The results of this study based on the hypothesis indicate that all hypotheses are accepted and significant.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus. 2). Ika Febrilia, SE, M.M.
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Users 14662 not found.
Date Deposited:	27 Jul 2022 06:05
Last Modified:	27 Jul 2022 06:05
URI:	http://repository.unj.ac.id/id/eprint/32080

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