ANALISIS PERSEPSI DAN HARAPAN WISATAWAN PADA KEGIATAN STAYCATION DI DESA WISATA CISAAT SUBANG JAWA BARAT PADA MASA NEW NORMAL

FAJAR SUPARNO, . (2022) ANALISIS PERSEPSI DAN HARAPAN WISATAWAN PADA KEGIATAN STAYCATION DI DESA WISATA CISAAT SUBANG JAWA BARAT PADA MASA NEW NORMAL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Sebagai salah satu jejaring desa wisata (Jadesta) bersama dengan 100 desa wisata lainnya di Indonesia, desa wisata Cisaat memiliki potensi alam, kebudayaan, dan adat istiadat yang kaya. Di tengah kecemasan masyarakat akan paparan covid-19, pengelola tempat wisata perlu meyakinkan wisatawan bahwa tempat wisatanya sudah menerapkan protokol kesehatan yang baik. Tujuan penelitian ini untuk menganalisis persepsi dan harapan wisatawan pada kegiatan staycation di desa wisata Cisaat, Subang, Jawa Barat pada masa new normal. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Responden yang diambil dalam penelitian ini adalah 10 wisatawan yang sudah pernah mengunjungi desa wisata Cisaat. Melalui analisis yang dilakukan, diperoleh hasil bahwa persepsi wisatawan terkait desa Cisaat yaitu desa Cisaat merupakan desa yang masih asri dan natural, kemudian wisatawan merasa puas dengan pelayanan, kebersihan, serta aksesibilitas di sana. Wisatawan juga mengatakan ada beberapa fasilitas yang kurang baik dan perlu diperbaiki seperti toilet umum, petunjuk jalan, serta akomodasi. Kemudian wisatawan berharap desa Cisaat mempertahankan yang sudah baik serta memperbaiki fasilitas masih kurang baik, seperti akomodasi, toilet umum, pembatas jalan, jalan yang berlubang, serta kelengkapan dan update informasi di website khusus Cisaat. Wisatawan juga mengharapkan pembangunan fasilitas yang belum tersedia seperti parkiran, outlet souvenir, dan klinik kesehatan. Wisatawan juga mengharapkan adanya jaminan kesehatan seperti sterilisasi tempat wisata dan karyawan yang sudah mendapatkan vaksinasi. Hal tersebut untuk menjamin kesehatan serta kenyamanan wisatawan selama staycation di desa wisata Cisaat, Subang, Jawa Barat di masa new normal. ***** As a network of tourist villages (Jadesta) along with 100 other tourist villages in Indonesia, Cisaat tourist village has rich natural, cultural and cultural potential. In the midst of public anxiety about exposure to COVID-19, tourism managers need to convince tourists that their tourist attractions have implemented good health protocols. The purpose of this study was to analyze the perceptions and expectations of tourists on staycation activities in the tourist village of Cisaat, Subang, West Java during the new normal period. This study uses a descriptive qualitative approach. Respondents taken in this study were 10 tourists who had visited the Cisaat tourist village. Through the analysis carried out, it was obtained that the perception of tourists related to Cisaat village, namely Cisaat village is a village that is still beautiful and natural, then tourists are satisfied with the service, cleanliness, and accessibility there. Tourists also said there were some facilities that were not good and needed to be improved such as public toilets, road signs, and accommodation. Then tourists hope that Cisaat village maintains what is already good and improves facilities that are still not good, such as accommodation, public toilets, road dividers, potholed roads, as well as completeness and information updates on the Cisaat special website. Tourists also expect the construction of unavailable facilities such as parking lots, souvenir outlets, and health clinics. Tourists also expect health insurance such as sterilization of tourist attractions and employees who have received vaccinations. This is to ensure the health and comfort of tourists during a staycation in the tourist village of Cisaat, Subang, West Java in the new normal period.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dra. Nurlaila Abdullah Mashabi, M.Kes. ; 2). Prastiti Laras Nugraheni, M.Si.
Subjects:	Ilmu Sosial > Kesejahteraan Keluarga Manajemen > Manajemen Pemasaran
Divisions:	FT > S1 Pendidikan Kesejahteraan Keluarga
Depositing User:	Users 14980 not found.
Date Deposited:	23 Aug 2022 04:17
Last Modified:	23 Aug 2022 04:17
URI:	http://repository.unj.ac.id/id/eprint/33023

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