ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO USE E-WALLET PADA KONSUMEN MUDA DI DKI JAKARTA

NAILA FARIHA KAMALIA, . (2023) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO USE E-WALLET PADA KONSUMEN MUDA DI DKI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (1MB)
	Text BAB 1.pdf Download (581kB)
	Text BAB 2,..pdf Restricted to Registered users only Download (576kB) | Request a copy
	Text BAB 3...pdf Restricted to Registered users only Download (578kB) | Request a copy
	Text BAB 4..pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text BAB 5..pdf Restricted to Registered users only Download (407kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Download (400kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Download (2MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari social influence, perceived usefulness, perceived ease of use, dan consumer trust terhadap intention to use e-wallet pada konsumen muda di DKI Jakarta. Pengumpulan data dilakukan dengan menyebarkan kuisioner melalui Microsoft form secara daring dengan menggunakan metode purposive sampling. Sampel dalam penelitian ini sebanyak 211 responden yang menggunakan aplikasi Shopee dalam satu bulan terakhir dan merupakan masyarakat Jakarta berusia 17-30 tahun. Data penelitian ini diolah menggunakan metode EFA, CFA, dan SEM dengan menggunakan software SPSS dan AMOS untuk mengolah data hasil penelitian. Hasil penelitian menunjukan: 1) social influence berpengaruh positif dan signifikan terhadap perceived usefulness, 2) social influence berpengaruh positif dan signifikan terhadap perceived ease of use, 3) social influence berpengaruh positif dan signifikan terhadap consumer trust, 4) social influence berpengaruh positif dan signifikan terhadap intention to use. 5) perceived usefulness berpengaruh positif dan signifikan terhadap intention to use, 6) perceived ease of use berpengaruh positif dan signifikan terhadap intention to use, 7) consumer trust berpengaruh positif dan signifikan terhadap intention to use. Berdasarkan hasil penelitian, menunjukan bahwa seluruh hipotesis dalam penelitian ini diterima. Kata kunci: e-wallet, social influence, perceived usefulness, perceived ease of use, consumer trust, intention to use. *** This study aims to analyze the influence of social influence, perceived usefulness, perceived ease of use, and consumer trust on the intention to use e-wallet among young consumer in DKI Jakarta. Data collection was carried out by distributing Microsoft form questionnaires through online using the purposive sampling method. The sample in this study were 211 respondents who use the Shopee application in the past month and are Jakarta residents aged 17-30 years. Data analysis using EFA, CFA, and SEM methods using SPSS and AMOS software to process research data. The result showed: 1) social influence has a positive and significant effect on perceived usefulness, 2) social influence has a positive and significant effect on perceived ease of use, 3) social influence has a positive and significant effect on consumer trust, 4) social influence has a positive and significant effect on intention to use, 5) perceived usefulness has a positive and significant effect on intention to use, 6) perceived ease of use has a positive and significant effect on intention to use, 7) consumer trust has a positive and significant effect on intention to use. Based on the research results, it shows that all hypotheses in this study are accepted. Keywords: e-wallet, social influence, perceived usefulness, perceived ease of use, consumer trust, intention to use.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Terrylina Arvinta Monoarfa, SE., MM.
Subjects:	Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 18268 not found.
Date Deposited:	16 Aug 2023 06:00
Last Modified:	16 Aug 2023 06:00
URI:	http://repository.unj.ac.id/id/eprint/38992

Actions (login required)

View Item