INDRIYANI, INDRIYANI (2020) HUBUNGAN ANTARA SELF-CONTROL DAN PERILAKU KONSUMTIF BELANJA PRODUK FASHION ONLINE. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
INDRIYANI, Hubungan Antara Self-control dan Perilaku Konsumtif. Skripsi. Jakarta. Program Vokasional Desain Fashion. Fakultas Teknik, Universitas Negeri Jakarta, Januari, 2019 Penelitian ini bertujuan untu mengetahui Hubungan Self-control dengan Perilaku Konsumtif pada wanita dewasa awal untuk membeli produk fashion secara online yang baru bekerja di Jakarta, tahun 2020. Metode penelitian dalam penelitian ini adalah Deskriptif Kuantitatif. Subjek dalam penelitian ini adalah wanita dewasa awal di Jakarta dengan kriteria belum menikah dan baru bekerja dan suka melakukan belanja online. Teknik sampling menggunakan incidental sampling. Alat pengumpulan data yang digunakan dalam penelitian ini adalah skala self-control dengan aspek kontrol perilaku, kontrol kognitif dan kontrol keputusan serta skala perilaku konsumtif dengan aspek motif, aspek kemutakhiran mode, dan aspek inferiority complex. Analisis data menggunakan teknik korelasi product moment. Skala pengukuran yang digunakan adalah skala likert. Instrumen diuji dengan menggunakan uji validitas, uji reliabilitas, dan uji korelasional. Hasil penelitian menunjukkan bahwa ada hubungan negatif antara self-control dengan perilaku konsumtif online shopping dengan nilai koefisien korelasi (rxy) = 0,493 dan (sig.) = 0,000 (p < 0,05). Hubungan negatif dalam penelitian ini menunjukkan bahwa semakin rendah self-control yang dimiliki, maka semakin tinggi perilaku konsumtif belanja produk fashion online pada dewasa awal yang baru bekerja di Jakarta, begitu sebaliknya semakin tinggi self-control yang dimiliki, maka semakin rendah perilaku konsumtif pada dewasa awal yang baru bekerja di Jakarta Keywords : Self-control, perilaku konsumtif, wanita dewasa awal, fashion online INDRIYANI, Hubungan Antara Self-control dan Perilaku Konsumtif. Skripsi. Jakarta. Program Vokasional Desain Fashion. Fakultas Teknik, Universitas Negeri Jakarta, Januari, 2019 This study aims to determine the relationship between self-control and consumptive behaviour in early adult women first jobbers who lived in Jakarta to buys fashion products online, in 2020. This research was done with quantitative descriptive method. Subjects in this study were in early adult women first jobbers who lived in Jakarta and loves to buys fashion online. Sampling technique used was incidental sampling. Data collected by self-control scale with behavioral control, cognitive control, and decisional control as the aspects to be studied and consumer behavior with aspects of motives, updates of mode, and aspects of inferiority complex. Data is been analyzed with corelation technique of product moment. The scale of measurement used to measure research instruments using Likert scale. The instrument was tested by using validity, reliability, and corelational. The results showed that there is a negative relation between self-control and consumer behavior of online shopping with correlation coefficient (rxy) = 0,493 and (sig.) = 0.000 (p <0.05). The negative relation in this study means the lower self-control, then the higher consumer behavior of early adult women first jobbers who lived in Jakarta otherwise the higher selfcontrol, then the lower consumer behavior of early adult women first jobbers who lived in Jakarta. Keywords : Self-control, consumptive behaviour, early adult women, fashion online
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1. Dra. Harsuyanti RL, M.Hum. ; 2. Esty Nurbaety Arrsy S.Pd, M.km |
| Subjects: | Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa Manajemen > Perilaku Konsumen Desain Kostum, Tata Busana > Tata Busana |
| Divisions: | FT > S1 Pendidikan Tata Busana |
| Depositing User: | Users 1380 not found. |
| Date Deposited: | 05 Mar 2020 11:07 |
| Last Modified: | 17 May 2022 06:41 |
| URI: | http://repository.unj.ac.id/id/eprint/4289 |
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