PENGARUH SELF-CONTROL TERHADAP PERILAKU IMPULSIVE BUYING BELANJA ONLINE SAAT TANGGAL KEMBAR PADA MAHASISWA FIS UNJ

ARSY AMALIA PUTRI, . (2024) PENGARUH SELF-CONTROL TERHADAP PERILAKU IMPULSIVE BUYING BELANJA ONLINE SAAT TANGGAL KEMBAR PADA MAHASISWA FIS UNJ. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh self-control terhadap impulsive buying pada mahasiswa Fakultas Ilmu Sosial Universitas Negeri Jakarta yang berbelanja online disaat tanggal kembar. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Peneliti menggunakan teknik sampel non-probability sampling secara purposive sampling dengan jumlah sampel 88 mahasiswa dari jumlah populasi 112 mahasiswa. Penelitian dilakukan dengan syarat responden yaitu pernah berbelanja online saat tanggal kembar minimal 2 kali dan merupakan mahasiswa aktif Fakultas Ilmu Sosial Universitas Negeri Jakarta. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan kuisioner. Data yang terkumpul dianalisis, proses analisis dibantu dengan software IBM SPSS 25 Statistic for Windows. Hasil penelitian ini menunjukan H1 diterima dari hasil uji t dengan nilai signifikannya 0,000 < 0,05. Artinya self-control berpengaruh terhadap perilaku impulsive buying dimana jika semakin tinggi self-control yang dimiliki mahasiswa FIS UNJ maka semakin rendah perilaku impusive buying belanja online saat tanggal kembar pada mahasiswa FIS UNJ, dan sebaliknya. Kemudian, nilai R Squere sebesar 0,185 atau 18,5% yang menunjukan besarnya kontribusi self-control terhadap impulsive buying, sedangkan sisanya merupakan pengaruh dari faktor lain yang tidak diteliti dalam penelitian ini. Mengacu dalam interpretasi koefisien determinasi, 18,5% termasuk dalam kategorisasi sangat rendah. Maka disimpulkan bahwa terdapat pengaruh antara self-control terhadap perilaku impulsive buying dengan tingakat yang sangat rendah pada mahasiswa FIS UNJ. ***** This research aims to determine the effect of self-control on impulsive buying among students at the Faculty of Social Sciences, Jakarta State University who shop online on twin dates. The research method used in this research is a quantitative research method. Researchers used a non-probability sampling technique using purposive sampling with a sample size of 88 students from a population of 112 students. The research was conducted with the condition that the respondent had shopped online on twin dates at least twice and was an active student at the Faculty of Social Sciences, Jakarta State University. The data collection technique used in this research is a questionnaire. The collected data was analyzed, the analysis process was assisted by IBM SPSS 25 Statistics for Windows software. The results of this research show that H1 is accepted from the t test results with a significant value of 0.000 < 0.05. This means that self-control influences impulsive buying behavior, where the higher the self-control that FIS UNJ students have, the lower the impulsive buying behavior of online shopping on twin dates for FIS UNJ students, and vice versa. Then, the R Squere value is 0.185 or 18.5%, which shows the large contribution of self-control to impulsive buying, while the rest is the influence of other factors not examined in this research. Referring to the interpretation of the coefficient of determination, 18.5% is included in the very low categorization. So it is concluded that there is an influence between self-control on impulsive buying behavior at a very low level in FIS UNJ students.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Dian Alfia Purwandari, S.E., M.Si. ; 2). Nandi Kurniawan, S.Pd., M.Si.
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FIS > S1 Pendidikan IPS
Depositing User:	Users 23798 not found.
Date Deposited:	27 Jul 2024 00:44
Last Modified:	27 Jul 2024 00:44
URI:	http://repository.unj.ac.id/id/eprint/46710

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