PENGARUH ONLINE FOOD DELIVERY, FINANCIAL TECHNOLOGY, DAN DIGITAL MARKETING TERHADAP PENDAPATAN UMK BIDANG KULINER DI KOTA BEKASI

ANITA LIA TANTRI, . (2024) PENGARUH ONLINE FOOD DELIVERY, FINANCIAL TECHNOLOGY, DAN DIGITAL MARKETING TERHADAP PENDAPATAN UMK BIDANG KULINER DI KOTA BEKASI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis dan mengetahui pengaruh penggunaan Online Food Delivery, Financial Technology, dan Digital Marketing Terhadap Pendapatan UMK Bidang Kuliner di Kota Bekasi dengan menggunakan pendekatan kuantitaif. Sampel penelitian yang terdapat dalam penelitian ini sebanyak 100 pelaku UMK Bidang Kuliner di Kota Bekasi yang telah menggunakan online food delivery, financial technology, dan digital marketing pada usahanya. Teknik analisis data yang digunakan dalam penelitian ini terdiri dari uji validitas, uji normalitas, uji linearitas, uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis menggunakan uji parsial (uji t). Hasil pengujiam dalam penelitian ini menunjukan bahwa: 1) Terdapat pengaruh secara signifikan layanan online food delivery terhadap pendapatan usaha. 2) Terdapat pengaruh secara signifikan penggunaan financial technology terhadap pendapatan usaha. 3) Terdapat pengaruh secara signifikan penggunaan digital marketing terhadap pendapatan usaha. Kata Kunci: Pendapatan Usaha, Online Food Delivery, Financial Technology, Digital Marketing, UMK Kuliner, Kota Bekasi ****** The purpose of this study was to analyze and determine the effect of using Online Food Delivery, Financial Technology, and Digital Marketing on MSE Income in the Culinary Sector in Bekasi City using a quantitative approach. The research sample contained in this study was 100 MSEs in the Culinary Sector in Bekasi City who have used online food delivery, financial technology, and digital marketing in their businesses. The data analysis technique used in this study consists of validity test, normality test, linearity test, classical assumption test, multiple linear regression analysis, and hypothesis testing using partial test (t test). The test results in this study show that: 1) There is a significant influence of online food delivery services on business income. 2) There is a significant effect of using financial technology on business income. 3) There is a significant effect of using digital marketing on business income. Keywords: Business Income, Online Food Delivery, Financial Technology, Digital Marketing, Culinary Business, Bekasi City

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Rd. Tuty Sariwulan, M.Si. ; 2). Prof. Dr. Sri Indah Nikensari, SE., M.SE.
Subjects:	Ilmu Sosial > Perdagangan, e-commerce
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Anita Lia Tantri .
Date Deposited:	05 Aug 2024 00:48
Last Modified:	05 Aug 2024 00:48
URI:	http://repository.unj.ac.id/id/eprint/48235

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