Khaerun Nisah, . (2025) PENGARUH MEDIA PEMBELAJARAN BERBENTUK VIDEO SERIAL TERHADAP PEMAHAMAN DIGITAL MARKETING PADA ANGGOTA JAKPRENEUR (Studi Eksperimen di Kelurahan Semper Barat, Jakarta Utara). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh media pembelajaran video serial terhadap pemahaman digital marketing pada anggota Jakpreuneur di Kelurahan Semper Barat, Jakarta Utara. Populasi dan Sampel penelitian terdiri dari 20 anggota Jakpreuneur yang dipilih menggunakan teknik sampling jenuh. Metode yang digunakan adalah eksperimen sederhana dengan desain one group pretestposttest. Pengumpulan data dilakukan melalui instrumen tes dan analisis data menggunakan statistik deskriptif dan statistik non-parametrik. Hasil penelitian menunjukkan bahwa nilai rata-rata pemahaman digital marketing sebelum menggunakan media video serial (pretest) adalah 50, sementara setelah penggunaan media video serial (posttest) meningkat menjadi 89. Perhitungan Uji-t menunjukkan nilai probabilitas sebesar 0,000 lebih kecil dari 0,05, sehingga hipotesis nol (H₀) ditolak dan hipotesis alternatif (Hₐ) diterima. Oleh karena itu, hasil tersebut menunjukan bahwa penggunaan media video serial berpengaruh signifikan terhadap pemahaman digital marketing. Disarankan agar media ini digunakan lebih luas untuk meningkatkan pemahaman digital marketing di komunitas lain. Kata kunci: Media Pembelajaran, Video Serial, Digital Marketing, Jakpreuneur ***** THE INFLUENCE OF SERIAL VIDEO-BASED LEARNING MEDIA ON DIGITAL MARKETING UNDERSTANDING AMONG JAKPRENEUR MEMBERS (An Experimental Study in Semper Barat Village, North Jakarta) Khaerun Nisah ABSTRACT This study aims to examine the effect of serial video learning media on the understanding of digital marketing among Jakpreuneur members in Semper Barat Village, North Jakarta. The research sample consists of 20 Jakpreuneur members selected using a saturated sampling technique. The method used is an experiment with a one-group pretest-posttest design. Data was collected through a test instrument, and data analysis was conducted using descriptive statistics and nonparametric statistics. The results show that the average score of digital marketing understanding before using the serial video media (pretest) was 50, while after using the serial video media (posttest), the average score increased to 89. The t-test calculation resulted in a probability value of 0.000, which is smaller than 0.05, thus rejecting the null hypothesis (H₀) and accepting the alternative hypothesis (Hₐ). Therefore, the results indicate that the use of serial video media has a significant effect on digital marketing understanding. It is recommended that this media be more widely used to enhance digital marketing understanding in other communities. Keywords: Learning Media, Serial Video, Digital Marketing, Jakpreuneur.
Item Type: | Thesis (Sarjana) |
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Additional Information: | 1). Dr. Puji Hadiyanti, M.Si. 2). Drs. Sri Koeswantono W, M.Si. |
Subjects: | Pendidikan > Media Pembelajaran |
Divisions: | FIP > S1 Pendidikan Masyarakat |
Depositing User: | Khaerun Nisah . |
Date Deposited: | 04 Feb 2025 03:16 |
Last Modified: | 05 Feb 2025 08:30 |
URI: | http://repository.unj.ac.id/id/eprint/52459 |
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