ANALISIS KETIDAKPASTIAN BISNIS REEFER CONTAINER DI ERA VUCA INDUSTRI 4.0 ( STUDI KASUS RUTE DOMESTIK PT.XXX)

EGY ANDARWATI SULISTYANING TF, . (2025) ANALISIS KETIDAKPASTIAN BISNIS REEFER CONTAINER DI ERA VUCA INDUSTRI 4.0 ( STUDI KASUS RUTE DOMESTIK PT.XXX). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini membahas fenomena ketidakpastian dalam bisnis reefer container di era VUCA (Volatility, Uncertainty, Complexity, Ambiguity) dengan studi kasus rute domestik PT. XXX. Latar belakang penelitian adalah kebutuhan akan pengiriman produk segar yang mengalami ketidakpaastian dalam kondisi pasar. Tujuan penelitian ini adalah mengidentifikasi faktor ketidakpastian, mengklasifikasikan dampaknya berdasarkan divisi terkait, serta memberikan solusi mitigasi. Metode penelitian yang digunakan adalah studi kasus kualitatif melalui observasi, kuisioner, dan dokumentasi. Hasil penelitian menunjukkan ketidakpastian berasal dari kebijakan pemerintah, keterlambatan jadwal kapal, serta fluktuasi biaya operasional seperti BBM dan tarif pengiriman. Penelitian menyimpulkan bahwa kolaborasi antardivisi dan perbaikan strategi mitigasi sangat penting untuk menjaga stabilitas bisnis. Disarankan agar PT. XXX meningkatkan pelatihan SDM, memperkuat integrasi teknologi, dan membangun hubungan strategis dengan mitra logistik untuk meminimalkan dampak ketidakpastian. ***** This study examines the phenomenon of uncertainty in the reefer container business within the VUCA era (Volatility, Uncertainty, Complexity, Ambiguity), focusing on a domestic route case study of PT. XXX. The background of this research lies in the demand for fresh product delivery, which faces uncertainties in market conditions. The objective of the study is to identify the factors of uncertainty, classify their impacts based on relevant divisions, and provide mitigation solutions. The research methodology employed is a qualitative case study, involving observations, questionnaires, and documentation. The findings reveal that uncertainties stem from government policies, delays in vessel schedules, and fluctuations in operational costs such as fuel prices and freight tariffs. The study concludes that cross-division collaboration and improved mitigation strategies are crucial to maintaining business stability. It is recommended that PT. XXX enhance employee training, strengthen technology integration, and establish strategic partnerships with logistics partners to minimize the impact of uncertainties.

Item Type:	Thesis (Sarjana)
Additional Information:	1) . Prof. Dr. Henita Rahmayanti,M.Si. ; 2) . Dr. Winoto Hadi, S.T., M.T
Subjects:	Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Manajemen Kantor, Organisasi Manajemen > Manajemen Sumber Daya Manusia Manajemen > Manajemen Pemasaran
Divisions:	FT > D IV Manajemen Pelabuhan dan Logistik Maritim
Depositing User:	Egy Andarwati Sulistyaning TF .
Date Deposited:	11 Feb 2025 03:13
Last Modified:	11 Feb 2025 03:13
URI:	http://repository.unj.ac.id/id/eprint/52653

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