PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SOCIAL INFLUENCE TERHADAP CONTINUANCE INTENTION APLIKASI LINKAJA

TEGAR HANAFI, . (2026) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SOCIAL INFLUENCE TERHADAP CONTINUANCE INTENTION APLIKASI LINKAJA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan social influence terhadap continuance intention dalam penggunaan aplikasi LinkAja secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik analisis Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Sampel dalam penelitian ini berjumlah 255 responden yang berdomisili di wilayah DKI Jakarta dan dipilih melalui teknik purposive sampling. Data dianalisis menggunakan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa: (1) Perceived usefulness berpengaruh positif dan signifikan terhadap continuance intention aplikasi LinkAja. (2) Perceived ease of use berpengaruh positif dan signifikan terhadap continuance intention aplikasi LinkAja. (3) Social influence berpengaruh positif dan signifikan terhadap continuance intention aplikasi LinkAja. Temuan ini menegaskan bahwa social influence merupakan faktor yang paling dominan dalam memengaruhi niat keberlanjutan pengguna. Oleh karena itu, pengembang aplikasi perlu mengintegrasikan kemanfaatan fitur, antarmuka yang intuitif, serta penguatan basis komunitas untuk mempertahankan loyalitas pengguna di tengah pasar dompet digital yang kompetitif. ***** This research aims to analyze the influence of perceived usefulness, perceived ease of use, and social influence on the continuance intention of the LinkAja application, both partially and simultaneously. This study employs a quantitative approach with a survey method and Structural Equation Modeling based on Partial Least Squares (SEM-PLS) as the analysis technique. The sample in this research consists of 255 respondents residing in the DKI Jakarta area, selected through a purposive sampling technique. Data were analyzed using SmartPLS 4.0 software. The results of the analysis indicate that: (1) Perceived usefulness has a positive and significant effect on the continuance intention of the LinkAja application. (2) Perceived ease of use has a positive and significant effect on the continuance intention of the LinkAja application. (3) Social influence has a positive and significant effect on the continuance intention of the LinkAja application. These findings confirm that social influence is the most dominant factor in influencing user continuance intention. Therefore, application developers need to integrate the usefulness of features, an intuitive interface, and the strengthening of the community base to maintain user loyalty in the competitive digital wallet market.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Diena Noviarini, M.M.Si. ; 2). Fauzan Fadlullah, S.Ak., M.Kom.
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Tegar Hanafi .
Date Deposited:	05 Feb 2026 07:18
Last Modified:	05 Feb 2026 07:18
URI:	http://repository.unj.ac.id/id/eprint/64948

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