PENGELOLAAN KURIKULUM PELATIHAN DIGITAL MARKETING BERBASIS KEBUTUHAN PASAR KERJA DI PUSAT PELATIHAN KERJA DAERAH (PPKD) JAKARTA TIMUR

SYIFA ROBBANIYYAH, . (2026) PENGELOLAAN KURIKULUM PELATIHAN DIGITAL MARKETING BERBASIS KEBUTUHAN PASAR KERJA DI PUSAT PELATIHAN KERJA DAERAH (PPKD) JAKARTA TIMUR. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengupas praktik pengelolaan kurikulum pelatihan Digital Marketing berbasis kebutuhan pasar kerja di Pusat Pelatihan Kerja Daerah (PPKD) Jakarta Timur. Penelitian ini menggunkana pendekatan kulitatif dengan metode deskriptif yang berfokus pada fungsi manajemen dari Terry yakni Perencanaan, Pengorganisasian, Pelaksanaan, serta Pengendalian. Pengumpulan data dilakukan dengan wawancara mendalam, observasi, dan studi dokumentasi. Analisis data dilakukan menggunakan model Miles dan Huberman melalui tahapan reduksi, penyajian, dan penarikan kesimpulan data dengan uji keabsahan data menggunakan triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa perencanaan kurikulum dilakukan melalui Training Need Analysis (TNA) yang melibatkan dunia usaha dan dunia industri. Pengorganisasian kurikulum dilakukan melalui penyusunan unit kompetensi, materi, modul ajar, serta pengelolaan sumber daya pendukung. Pelaksanaan pelatihan menerapkan pendekatan berbasis kompetensi dengan dominasi praktik dan keterlibatan mitra industri. Pengendalian dilakukan melalui uji kompetensi, evaluasi pascapelatihan, dan pemantauan keterserapan kerja alumni. Temuan penelitian menunjukkan bahwa seluruh tahapan pengelolaan kurikulum telah berorientasi pada kebutuhan pasar kerja. Dengan demikian, pengelolaan kurikulum pelatihan Digital Marketing di PPKD Jakarta Timur telah dilaksanakan secara sistematis, adaptif, dan berkelanjutan sehingga mendukung kesiapan kerja peserta. **** This study aims to examine the management of a Digital Marketing training curriculum based on labor market needs at the East Jakarta Regional Job Training Center (PPKD Jakarta Timur). The study employed a qualitative approach with a descriptive method, focusing on Terry’s management functions, namely planning, organizing, implementation, and controlling. Data were collected through in-depth interviews, observations, and document analysis. Data were analyzed using the Miles and Huberman interactive model, which consists of data reduction, data display, and conclusion drawing. The trustworthiness of the data was ensured through source and technique triangulation. The findings indicate that curriculum planning was conducted through a Training Needs Analysis (TNA) involving representatives from business and industry sectors. Curriculum organization was carried out through the development of competency units, learning materials, instructional modules, and the management of supporting resources. The implementation stage applied a competency-based training approach characterized by a strong emphasis on practical activities and the involvement of industry partners. Curriculum control was conducted through competency assessments, post-training evaluations, and the monitoring of graduates’ employment outcomes. The findings further reveal that all stages of curriculum management were aligned with labor market demands. Therefore, the management of the Digital Marketing training curriculum at PPKD Jakarta Timur has been implemented systematically, adaptively, and continuously, thereby supporting trainees’ work readiness.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Rugaiyah, M.Pd. ; 2). Muhamad Fadholi, ST.Par., M.M.
Subjects:	Pendidikan > Teori, Penelitian Pendidikan Pendidikan > Pendidikan Kejuruan dan Sekolah Kejuruan Manajemen > Manajemen Sumber Daya Manusia Manajemen > Manajemen Pemasaran
Divisions:	FIP > S1 Manajemen Pendidikan
Depositing User:	Syifa Robbaniyyah .
Date Deposited:	21 Aug 2026 03:02
Last Modified:	21 Aug 2026 03:02
URI:	http://repository.unj.ac.id/id/eprint/72669

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