HUBUNGAN SELF-MONITORING DENGAN PEMBELIAN IMPULSIF DALAM BERBELANJA ONLINE PRODUK FESYEN PADA KONSUMEN USIA DEWASA AWAL

AGUNG WIYOGO, . (2020) HUBUNGAN SELF-MONITORING DENGAN PEMBELIAN IMPULSIF DALAM BERBELANJA ONLINE PRODUK FESYEN PADA KONSUMEN USIA DEWASA AWAL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan untuk mengetahui hubungan antara self-monitoring dengan pembelian impulsif dalam berbelanja online produk fesyen pada konsumen usia dewasa awal. Penelitian ini menggunakan pendekatan kuantitatif. Peneliti menggunakan Revised Self Monitoring Scale oleh Lennox & Wolfe dan Impulse Buying Tendency oleh Verplanken & Herabadi. Sampel berjumlah 226 orang, pengambilan sampel dilakukan dengan metode purposive sampling. Pengolahan data dilakukan dengan pengujian hipotesis melalui uji korelasi dengan menggunakan SPSS ver. 25,0. Hubungan antara RSMS dan IBT bersifat positif dengan nilai P (0,000) < α (0,05). Hal ini mengindikasikan semakin tinggi self-monitoring maka semakin tinggi pula pembelian impulsif. This study was conducted to determine the relationship between self-monitoring and impulse buying in online-shopping of fashion products in early adult. The research method used is quantitative approach. Researchers used the Revised Self Monitoring Scale by Lennox and Wolfe, and the Impulse Buying Tendency by Verplanken and Herabadi. Samples totaling 226 people and the sampling is done by purposive sampling method. The processing data method is using hypothesis examination through correlation test, done with SPSS ver. 25,0. The relationship between RSMS and IBT is positive with a value of P (0,000) < α (0,05). This indicates that the higher the self-monitoring, the higher the impulsive buying.

Item Type:	Thesis (Sarjana)
Additional Information:	1. Dr. Gumgum Gumelar, M.Si ; 2. Dr. R.A. Fadhallah, M.Si
Subjects:	Pendidikan > Psikologi Pendidikan Manajemen > Perilaku Konsumen
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 6100 not found.
Date Deposited:	22 Sep 2020 09:08
Last Modified:	22 Sep 2020 09:08
URI:	http://repository.unj.ac.id/id/eprint/10352

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