REPRESENTASI PEREMPUAN DALAM SAMPUL MAJALAH BRIGITTE EDISI OHNE MODELS

TRI ASTUTI ISMI HIDAYATI, . (2021) REPRESENTASI PEREMPUAN DALAM SAMPUL MAJALAH BRIGITTE EDISI OHNE MODELS. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis Representasi Perempuan dalam Sampul Majalah Brigitte Edisi Ohne Model. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan teknik studi pustaka. Sumber data pada penelitian ini adalah 9 sampul majalah Brigitte edisi ohne Models terfavorit pilihan pembaca. Data yang diambil dari sumber data berupa 9 gambar yang disebut sebagai main Image dan juga 9 teks yang disebut main cover line yang ada pada sampul majalah Brigitte edisi ohne Models. Data visual dianalisis dengan teori analisis gambar oleh Kress dan Leeuwen. Pada prosesnya data dianalisis menjadi 3 tahap, yaitu data dianalisis berdasarkan makna representasinya, makna interaksinya serta makna komposisinya. Data tekstual dianalisis dengan teori analisis makna denotasi dan makna konotasi. Kedua hasil analisis data visual dan data tekstual disimpulkan untuk melihat representasi perempuan pada sampul. Hasil penelitian menunjukkan representasi perempuan yang muncul pada kesembilan sampul adalah perempuan yang atraktif, kreatif, aktif, perempuan yang percaya diri dengan penampilannya, perempuan yang bisa menjaga penampilannya dan juga berpendidikan , perempuan yang melakukan pekerjaan yang selama ini didominasi oleh laki-laki, perempuan yang ideal dan sesuai dengan standar kecantikan media yaitu langsing, muda dan atraktif, perempuan yang kebahagiaanya tidak hanya berpusat pada penampilan dan kecantikan semata, perempuan yang berani melawan arus dan juga mempunyai rasa percaya diri tinggi, perempuan yang aktif dan bisa menjalankan perannya sebagai Ibu dan juga sebagai wanita karir, perempuan yang stylish dan bisa menempatkan diri sesuai dengan situasi yang ada dan sosok perempuan yang mempunyai tekad dan juga memiliki keinginan belajar yang tinggi. Melalui penelitian ini dapat diketahui bahwa standar kecantikan yang diciptkan media memang ada dan nyata. Meskipun demikian majalah Brigitte pada edisi ohne Models tersebut tidak hanya menonjolkan unsur tersebut, namun juga peranan yang dimiliki oleh perempuan. Penelitian ini menunjukkan bahwa saat ini perempuan mampu mengambil peranan yang lebih luas lagi dalam sosial. ********* The representation of women on Brigitte’s cover magazine ohne Models edition. The present work deals with the representation of women. Representation is the production of the meaning of concepts in our minds through Language. Language enables us as human beings to communicate with one another and understand each other. For example, the word "woman" is derived from this term: a menstruating person, is pregnant, and can give birth to a child. However, the concept of women in the media, especially in magazines, has a comprehensive meaning as it is not only tied to their physical characteristics, but also to their role in society. It can be seen from the results of previous research, that there is a discrepancy between the portrayal of women in the media and reality. This affects both the readers and the viewers negatively. Another research about this topic shows that there is a connection between the disclosure of the Women’s magazines and self-dissatisfaction with their readers. Complacency arises from an unrealistic portrayal of women in media. The magazine consists of 4 parts, namely the cover page, the title page, the contents of the magazine, and the back. The cover page is the most important part of a Magazine in terms of placement and function. There are two important elements on a front page, that is to say the main image and the main cover line due to their position and size. When properly arranged, these two elements can reveal the message behind a cover page. Brigitte is one of the largest women's magazines in Germany. In the year 2010 came out a special edition entitled "Ohne Models". Brigitte tried to stop depicting unrealistic portrayals of women. In this edition, women who are not models are chosen. Brigitte wants a female figure to be portrayed as naturally as possible whether she is a student, a soccer player, a police officer, or a boss without following the existing standards. The focus of the research is the representation of women. Sub-focus this Research is the portrayal of women on Brigitte’s Cover ohne Models edition. The theory used for the analysis is Leeuwen's theory and Kress. In essence, the framework by Kress and van Leeuwen recognizes that an image simultaneously performs three types of Metasemiotic tasks to create meaning. These are representational meaning, interpersonal meaning, and compositional meaning. The main cover line will be analyzed after their denotative and connotative meaning. This research aims to get the portrayal of women on the cover page. This research is qualitative research with a descriptive research method. The data source is the 9 most popular covers of Brigitte's magazine ohne models edition. When collecting data, first the covers are being read carefully. All elements in the course of the main picture and main cover are noted. The main images are analyzed by the theory of Kress and Leuween. After that, the main cover line is sorted according to its denotative and connotative meaning. Finally, the result is written and summarized. The result of this research shows that the standards of beauty created from the media are exist and real. However, the models are not only highlighted by this element, but also the roles that they play in society. This study shows that women on these cover pages have a broad role.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dra. Erna Triswantini, M.Pd.
Subjects:	Bahasa dan Kesusastraan > Bahasa Jerman
Divisions:	FBS > S1 Pendidikan Bahasa Jerman
Depositing User:	Users 11830 not found.
Date Deposited:	09 Sep 2021 06:07
Last Modified:	09 Sep 2021 06:07
URI:	http://repository.unj.ac.id/id/eprint/19510

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