KOHESI DAN KOHERENSI DALAM IKLAN MUSEUM NASIONAL

AZKIAH TANIA, . (2021) KOHESI DAN KOHERENSI DALAM IKLAN MUSEUM NASIONAL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Bahasa sebagai salah satu sarana komunikasi terwujud dalam rangkaian kalimat yang membentuk kesatuan utuh yang disebut wacana. Sebagai salah satu jenis wacana, iklan juga harus memperhatikan segi bentuk dan segi makna. Museum Nasional merupakan salah satu instansi yang memiliki iklan sebagai sarana promosi. Penelitian ini bertujuan untuk mendeskripsikan wujud penanda kohesi gramatikal, kohesi leksikal, dan koherensi yang terkandung dalam iklan Museum Nasional sebagai sebuah wacana. Pendekatan penelitian yang digunakan adalah pendekatan deskriptif kualitatif. Data diperoleh dengan metode simak dan teknik catat. Hasil analisis menunjukan bahwa pada wacana iklan Museum Nasional ditemukan 327 data kohesi gramatikal, 72 data kohesi leksikal, dan 22 data koherensi. Data-data tersebut menunjukkan bahwa dalam iklan Museum Nasional terdapat kebervariasian penanda kohesi dan koherensi yang memiliki hubungan saling terkait dan terpadu. Kata kunci: iklan, kohesi, koherensi ********** Language as one of the means of the communication manifest in a series of sentences that form a unified whole called discourse. As one type of discourse, the advertisement also must pay attention to in terms of form and in terms of meaning. National Museum is one of the agencies that have advertisements as a means of promotion. This study aims to describe the form of markers of cohesion grammatical, cohesion lexical, and coherence contained in the advertisment of the National Museum as a discource. The research approach used is a qualitative descriptive approach. Data were obtained by the method of listening and engineering records. The results of the analysis show that the discource of National Museum’s advertisement found 327 data cohesion grammatical, 72 data cohesion lexical, and 22 data coherence. These data suggest that in National Museum’s advertisement there are variation markers of cohesion and coherence that have interrelated and integrated relantionships. Keywords: advertisement, cohesion, coherence

Item Type:	Thesis (Sarjana)
Additional Information:	1). Asisda Wahyu Asri Putradi, M.Hum. ; 2). Aulia Rahmawati, M.Hum.
Subjects:	Bahasa dan Kesusastraan > Linguistik Bahasa dan Kesusastraan > Bahasa Indonesia
Divisions:	FBS > S1 Sastra Indonesia
Depositing User:	Users 11217 not found.
Date Deposited:	07 Sep 2021 09:31
Last Modified:	07 Sep 2021 09:31
URI:	http://repository.unj.ac.id/id/eprint/19590

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