KAMPANYE SOSIAL EFEK SAMPAH PLASTIK AMBIENT MEDIA ADVERTISING

DINI AMALIA ISLAMIYATI, . (2022) KAMPANYE SOSIAL EFEK SAMPAH PLASTIK AMBIENT MEDIA ADVERTISING. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Permasalahan sampah plastik di Indonesia hingga saat ini masih menjadi persoalan belum selesai, bahkan menjadi penyumbang nomor 2 di dunia. Sampah plastik butuh ratusan tahun untuk bisa terurai. Hal ini sangat meresahkan perupa, maka diciptakan karya berbentuk ambient media karena bisa langsung berinteraksi dengan masyarakat, keunikan ambient media mampu mengundang rasa penasaran, memiliki kekuatan memaksa alam bawah sadar audiens untuk tidak bisa menolak pesannya. Dikarenakan ambient media memiliki karakteristik memberikan kejutan bagi yang melihatnya. Penciptaan karya dilakukan melalui metodologi research-led pratice melalui fokus riset (research). Menggunakan metode pengaplikasian karya secara langsung, dan menanyakan respon masyarakat terkait karya. Visual karya ambient media 1, 2, dan 3 berupa penyu, lumba-lumba, dan paus. Dikarenakan efek sampah plastik berakibat negatif, yaitu berbahaya bagi kesehatan manusia, tidak bisa hilang tetapi hanya berubah menjadi potongan sangat kecil (mikroplastik) bisa mencemarkan air dan tanah, akan sampai ke tubuh manusia, meracuni rantai makanan, dan mampu mengancam kelestarian satwa laut. Data 2017 Konferensi Kelautan Perserikatan Bangsa-Bangsa Amerika Serikat disebutkan sampah plastik di lautan membunuh 100.000 mamalia laut terutama spesies cetacea (seperti paus dan lumba-lumba), penyu, dan ikan dalam jumlah besar setiap tahun, karena dianggap sebagai makanan. Oleh karena itu karya ambient media ini mengingatkan masyarakat untuk peduli keseimbangan ekosistem. Kata Kunci : sampah plastik, penyumbang ke 2, ambient media, bunuh satwa laut The problem of plastic waste in Indonesia until now is still an unfinished problem, even becoming the number 2 contributor in the world. Plastic waste takes hundreds of years to decompose. This is very troubling for artists, so it is created in the form of ambient media because it can directly interact with the community, the uniqueness of ambient media is able to invite curiosity, has the power to force the subconscious audience to not be able to reject the message. Because ambient media has the characteristic of providing surprises for those who see it. The creation of the work is done through research-led pratice methodology through research focus(research). Using the method of applying the work directly, and asking the community's response related to the work. Visual works of ambient media 1, 2, and 3 in the form of turtles, dolphins, and whales. Due to the negative effects of plastic waste, which is harmful to human health, it cannot be lost but only turns into very small pieces (microplastics) that can pollute water and soil, will reach the human body, poison the food chain, and be able to threaten the sustainability of marine animals. 2017 data from the United Nations Oceanic Conference of the United States stated that plastic waste in the oceans kills 100,000 marine mammals, especially cetacean species (such as whales and dolphins), turtles, and fish in large quantities every year, because they are considered food. Therefore, this work of ambient media reminds the public to care about the balance of the ecosystem. Keywords: plastic waste, 2nd contributor, ambient media, kill marine animals

Item Type:	Thesis (Sarjana)
Additional Information:	1). Zaitun Y.A. Kherid, M. Pd. ; 2). Eko Hadi Prayitno, M. Pd, ACA
Subjects:	Kesenian > Seni (umum)
Divisions:	FBS > S1 Pendidikan Seni Rupa
Depositing User:	Users 13825 not found.
Date Deposited:	06 Mar 2022 01:25
Last Modified:	06 Mar 2022 01:25
URI:	http://repository.unj.ac.id/id/eprint/23391

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