SYIFA SALSABILA, . (2021) METODE TOPSIS DAN TEORI PERMAINAN UNTUK MENENTUKAN STRATEGI YANG TERBAIK (STUDI KASUS SMARTPHONE: VIVO, SAMSUNG, XIAOMI, REALME DAN OPPO). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
IDC (Internal Data Corporation) Oktober 2019 - Desember 2020 menyatakan di Indonesia terdapat 5 merek smartphone yang unggul berdasarkan share market bukan berdasarkan pengalaman dari konsumen dan setiap merek smartphone bersaing satu sama lain sehingga membutuhkan adanya strategi-strategi yang dapat mempertahankan keberadaanya. Penelitian ini bertujuan mengetahui penilaian dari konsumen terhadap merek smartphone menggunakan metode topsis dan strategi untuk setiap merek smartphone menggunakan teori permainan. Metode topsis (technique for order preference by similarity to ideal solution) merupakan metode untuk pengambilan keputusan multikriteria dan melakukan perangkingan sedangkan teori permainan merupakan teori yang melakukan analisis pada proses pengambilan keputusan dari berbagai persaingan yang berbeda-beda dengan minimal 2 pemain. Hasil dari penelitian pada metode topsis dapat menentukan indikator konsumen untuk membeli smartphone dari yang sangat penting sampai tidak penting dan penilaian terhadap merek smartphone dari sangat baik sampai kurang baik sedangkan teori permainan menghasilkan strategi setiap merek smartphone untuk menghadapi merek saingannya dan simpulkan dari bauran pemasaran. IDC (Internal Data Corporation) states that in Indonesia there are 5 superior smartphone brands based on market share not based on the experience of consumers and every smartphone brand competes with each other so that strategies are needed to maintain its existence. This study aims to determine consumer ratings of smartphone brands using the topsis method and strategies for each smartphone brand using game theory. The topsis method (technique for order preference by similarity to ideal solution) is a method for multi-criteria decision making and ranking, while game theory is a theory that analyzes the decision-making process of various different competitions with a minimum of 2 players. The results of the topsis method research can determine consumer indicators to buy smartphones from very important to not important and assessments of smartphone brands from very good to good while the game produces strategies for each smartphone brand to face rival brands and conclude from the marketing mix.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1)Ir. Fariani Hermin Indiya, M.T 2)Eti Dwi Wiraningsih, S.pd. |
| Subjects: | Sains > Matematika |
| Divisions: | FMIPA > S1 Matematika |
| Depositing User: | Users 14629 not found. |
| Date Deposited: | 13 Jul 2022 02:15 |
| Last Modified: | 13 Jul 2022 02:15 |
| URI: | http://repository.unj.ac.id/id/eprint/31681 |
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