DESI, . (2020) PEMBENTUKAN KESADARAN PALSU OLEH TELEVISI PADA KHALAYAK (Studi Kasus: Masyarakat Penonton Tayangan Reality Show Bedah Rumah GTV). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Penelitian ini secara garis besar memiliki dua permasalahan penelitian. Pertama, bagaimana proses pembentukan kesadaran palsu pada khalayak. Kedua, bagaimana ideologi dalam media membentuk kesadaran palsu pada khalayak. Tujuan utama penelitian ini untuk menggambarkan proses kesadaran palsu pada khalayak dan mendeskripsikan ideologi dalam media membentuk kesadaran palsu pada khalayak. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data penelitian diperoleh melalui observasi, dokumentasi, dan wawancara dengan subjek penelitian yaitu satu orang penerima bantuan dari Reality show bedah rumah di GTV, sepuluh orang penonton, dan satu pihak media yang bersangkutan yaitu produser bedah rumah GTV. Lokasi penelitian akan dilakukan di daerah Depok, Jawa Barat. Penelitian dilakukan dari bulan Januari-Maret 2019. Hasil Penelitian memperlihatkan tujuan media memproduksi program acara Bedah Rumah. Masyarakat penonton tayangan Reality show bedah rumah GTV terbagi berdasarkan kelas sosial atas, menengah dan bawah, berdasarkan indikator latar belakang pendidikan, pekerjaan, pendapatan dan kondisi rumah yang dimiliki. Upaya yang dilakukan media dalam menyebarkan kedermawanannya melalui adegan yang ditampilkan. Nilai-nilai yang terkandung dalam tayangan Bedah Rumah dan struktur hegemoni didalam media. Kemudian struktur yang ada didalam media melakukan framing melalui adegan bernilai sosial seperti sujud syukur, adegan jalan-jalan, rumah dirobohkan dan pemberian hadiah. Tujuan dari framing adalah memperkuat citra media dalam menyebarkan kedermawanan. Media menyimpan hal-hal yang disembunyikan dari program Bedah Rumah misalnya, waktu pengerjaan rumah tidak 24 jam, dinding tidak terbuat dari batu dan bantuan diberikan bersifat jangka pendek. Pandangan khalayak terbagi menjadi dua yaitu pro dan kontra. Khalayak pro mengalami kesadaran palsu dan kontra mengalami ketidapercayaan dan bersifat apatis terhadap tayangan. Proses kesadaran palsu yang terjadi pada khalayak menguatkan televisi dalam menjalankan aksi kapitalisnya melalui dominasi yang disebut sebagai hegemoni. Kesadaran palsu menjadi komoditi bagi televisi untuk mendapatkan keuntungan besar dari program reality show Bedah Rumah. Kata kunci : Kesadaran Palsu, Ideologi, Televisi, Khalayak ABSTRACT Desi. The Formation of False Awareness by Television in the Audience (Study of the Community Watching Impressions of GTV Home Reality). Thesis. Jakarta: Sociology Study Program, Faculty of Social Sciences, Jakarta State University, 2020. This research broadly has two research problems. First, how the process of forming false awareness in the audience. Second, how ideology in the media forms a false awareness in the audience. The main purpose of this research is to describe process of forming false awareness and ideology in the media forms a false awareness in the audience. This research uses a qualitative approach with a case study method. The research data were obtained through observation, documentation, and interviews with the research subjects, namely one recipient of assistance from the Reality show on home surgery on GTV, ten viewers, and one relevant media party, the producer of home surgery GTV. The location of the research will be conducted in the area of Depok, West Java. The study was conducted from January to March 2019. The results of the study show the media's purpose in producing the House Renovation program. The audience of the GTV Reality home surgery show is divided into upper, middle and lower social classes, based on indicators of educational background, employment, income and condition of the house they own. The efforts made by the media in spreading his generosity through the scenes shown. The values contained in the impressions of Home Surgery and hegemony structures in the media. Then the structure in the media is framing through socially valuable scenes such as prostrations of gratitude, street scenes, houses being torn down and gifts. The purpose of framing is to strengthen the image of the media in spreading generosity. The media stores things that are hidden from the House Renovation program, for example, the time to do homework is not 24 hours, the walls are not made of stone and assistance is given is short-term. The category of audience views divided into two namely pros and cons. Pro audiences experience false awareness and cons experience mistrust and are apathetic towards impressions. The process of false consciousness that occurs to the public strengthens television in carrying out its capitalist actions through dominance known as hegemony. False awareness is a commodity for television to benefit greatly from the reality surgery program. Keywords: False consciousness, Ideology, Television, Audience
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1.) Rusfadia Saktiyanti Jahja, M.Si. ; 2.) Devi Septiandini, M.Pd. |
| Subjects: | Ilmu Sosial > Sosiologi Ilmu Sosial > Kondisi Sosial,Masalah Sosial,Reformasi Sosial |
| Divisions: | FIS > S1 Sosiologi |
| Depositing User: | Users 433 not found. |
| Date Deposited: | 06 Mar 2020 15:41 |
| Last Modified: | 06 Mar 2020 15:41 |
| URI: | http://repository.unj.ac.id/id/eprint/3613 |
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