FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO DONATE MELALUI PLATFORM CROWDFUNDING

ADINDA NUR AFIFAH, . (2023) FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO DONATE MELALUI PLATFORM CROWDFUNDING. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi intention to donate atau niat berdonasi melalui platform crowdfunding. Metode penelitian yang digunakan adalah kuantitatif dengan melibatkan sampel sebanyak 216 responden, serta dilakukan pre test kepada 30 responden yang merupakan masyarakat Jabodetabek yang mengetahui platform crowdfunding sebagai sarana berdonasi. Metode pengumpulan data dalam penelitian ini menggunakan metode survey dengan penyebaran kuesioner secara online. Peneliti menggunakan sumber data yang diperoleh dari data primer yakni merupakan data yang didapat langsung dari obyek penelitian. Teknik pengambilan sampel menggunakan pendekatan non-probability sampling dengan teknik purposive sampling. Data yang dikumpulkan dianalisis menggunakan perangkat lunak SPSS versi 26. Hasil hipotesis ditunjukkan oleh analisis regresi linier berganda yang terdiri dari uji F dan uji t. Hail uji F menyatakan bahwa performance expectancy, effort expectancy, facilitating conditions, sense of trust, experience expectation, dan parasocial interaction secara simultan terdapat hubungan yang signifikan dengan variabel intention to donate. Sedangkan hasil analisis dari Uji t menunjukkan bahwa variabel performance expectancy, sense of trust, experience expectation, dan parasocial interaction berpengaruh positif dan signifikan terhadap variabel intention to donate. Sedangkan variabel effort expectancy, dan facilitating conditions, tidak berpengaruh terhadap variabel intention to donate. *** This study aims to identify the influencing factorsintention to donate or intention to donate through the platformcrowdfunding. The research method used was quantitative involving a sample of 216 respondents, and was carried outpre test to 30 respondents who are Jabodetabek people who know the platformcrowdfunding as a means of donation. The data collection method in this study used a survey method by distributing questionnaires randomlyonline. Researchers use data sources obtained from primary data, namely data obtained directly from the object of research. The sampling technique uses an approachnon-probability sampling with techniquepurposive sampling. The collected data were analyzed using SPSS software version 26. The results of the hypothesis were demonstrated by multiple linear regression analysis consisting of the F test and t test. The F test results state thatperformance expectancy, effort expectancy, facilitating conditions, sense of trust, experience expectation, andparasocial interaction simultaneously there is a significant relationship with variablesintention to donate. While the results of the analysis of the t test show that the variableperformance expectancy, sense of trust, experience expectation, andparasocial interaction positive and significant effect on variablesintention to donate. While variableseffort expectancy, andfacilitating conditions, no effect on variablesintention to donate.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Andi Muhammad Sadat, S.E., M.Si., Ph.D. ; 2). Terrylina Arvinta Monoarfa, S.E., M.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 18260 not found.
Date Deposited:	14 Aug 2023 06:31
Last Modified:	14 Aug 2023 06:31
URI:	http://repository.unj.ac.id/id/eprint/38976

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