Pengelolaan Usaha Produk Busana Reject di Toko Daring

SITI RATNA TRI MARDIANTI, . (2020) Pengelolaan Usaha Produk Busana Reject di Toko Daring. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengelolaan usaha produk busana reject di toko daring, pengelolaan usaha yang dimaksud meliputi kegiatan perencanaan, pengorganisasian, pelaksanaan, dan evaluasi usaha. Meneliti bagaimana pengelolaan usaha yang dilakukan pemilik toko daring hingga mampu bertahan dan mengalami peningkatan dalam penjualan. Peneliti menggunakan metode kualitatif deskriptif. Data dikumpulkan melalui observasi, wawancara mendalam dan dokumentasi, data dianalisis dengan menginterpretasikan hasil temuannya berdasarkan sub fokus dan fokus. Metode pengolahan data meliputi tahapan reduksi, penyajian, dan kesimpulan. Data divalidasi dengan triangulasi sumber. Hasil penelitian dari kegiatan perencanaan sudah diterapkan keseluruhan pada aspek produk dan pemasaran, namun tidak ada perencanaan keterampilan tenaga kerja yang spesifik. Pengorganisasian toko daring terdiri dari dua tenaga kerja yang berada di Kota Cilegon dan Jakarta. Pelaksanaan sudah diterapkan mulai dari produk hingga kegiatan pemasaran sampai ke konsumen, namun tidak ada kegiatan pengembangan keterampilan bagi tenaga kerja. Evaluasi usaha pada pengelolaan produk dan pemasaran telah dilakukan, namun toko daring tidak melakukan evaluasi pada sumber daya manusia karena dirasa belum ada kendala yang berarti. Kata Kunci : Pengelolaan Usaha, Fungsi Manajemen, Toko Daring. This study aims to find out the business management of reject fashion products in online shop, the intended business management includes planned, organized, actuated, and business evaluated. Researching how business management is carried out by online shop owners to be able to survive and experience an increase in sales. Researchers use the descriptive qualitative methods. Data collected through observation, in-depth interviews and documentation, the data were analyzed by interpreting the findings based on sub focus and focus. Data processing methods include the stages of reduction, presentation, and conclusions. Data validated by source triangulation. Research results from planned activities have been applied overall to the product and marketing aspects, but there is no specific workforce planned skills. The Organized of online shop is divided into two admins in the City of Cilegon and Jakarta. The actuated has been applied from products to marketing activities to consumers, but there are no skills development activities for the workforce. The business has been evaluated from the problems in product management and marketing management, online shop did not evaluated on human resources, because there are no significant problems. Keyword : Management Bussines, Management Function, Online Shop.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Dra. Melly Prabawati, M.Pd. ; 2) Ernita Maulida, Ph.D
Subjects:	Manajemen > Pendidikan, Riset Penelitian Bisnis Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Users 1367 not found.
Date Deposited:	05 Mar 2020 12:40
Last Modified:	05 Mar 2020 12:40
URI:	http://repository.unj.ac.id/id/eprint/4286

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