PENGARUH TOURIST EXPERIENCE TERHADAP TRUST, SATISFACTION, DAN PERCEIVED VALUE UNTUK MELAKUKAN REVISIT INTENTION: STUDI PADA MUSEUM GEDUNG SATE BANDUNG

R.A ALIYAH KHAIRUNNISA, . (2023) PENGARUH TOURIST EXPERIENCE TERHADAP TRUST, SATISFACTION, DAN PERCEIVED VALUE UNTUK MELAKUKAN REVISIT INTENTION: STUDI PADA MUSEUM GEDUNG SATE BANDUNG. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh Tourist Experience, Trust, Satisfaction, Perceived Value dan Revisit Intention. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Penelitian dilakukan dengan memberikan kuesioner kepada 210 responden wisatawan museum gedung sate, berumur lebih dari 17 tahun dan pernah mengunjungi museum gedung sate. Penelitian ini menggunakan software SPSS versi 25 dan Amos versi 22 untuk menganalisis data. Hasil dari penelitian ini menunjukkan bahwa seluruh hipotesis pertama yaitu pengaruh tourist experience terhadap trust berpengaruh positif dan signifikan diterima, hipotesis kedua yaitu pengaruh tourist experience terhadap satisfaction berpengaruh positif dan signifikan diterima, hipotesis ketiga yaitu pengaruh tourist experience terhadap perceived value berpengaruh positif dan signifikan diterima, hipotesis keempat yaitu pengaruh trust terhadap revisit intention berpengaruh positif dan signifikan diterima, hipotesis kelima yaitu pengaruh satisfaction terhadap revisit intention berpengaruh positif dan signifikan diterima, hipotesis keenam yaitu pengaruh perceived value terhadap revisit intention berpengaruh positifi dan signifikan diterima. **** This research aims to examine the influence of tourist experience, trust, satisfaction, perceived value and revisit intention. The method used in this research is a quantitative method. The research was conducted by giving questionnaires to 210 respondents from Gedung Sate museum tourists, aged more than 17 years and who had visited the Gedung Sate museum. This research uses SPSS version 25 and Amos version 22 software to analyze data. The results of this research show that the first hypothesis, namely the influence of tourist experience on trust, has a positive and significant influence, is accepted, the second hypothesis, namely the influence of tourist experience on satisfaction, has a positive and significant influence, is accepted, the third hypothesis, namely the influence of tourist experience on perceived value, has a positive and significant influence, is accepted, the fourth hypothesis namely, the influence of trust on revisit intention has a positive and significant influence, is accepted, the fifth hypothesis, namely the influence of satisfaction on revisit intention, has a positive and significant influence, is accepted, the sixth hypothesis, namely the influence of perceived value on revisit intention, has a positive and significant influence, is accepted.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Prof. Usep Suhud, M.Si., Ph.D 2) Dewi Agustin Pratama Sari, S.E., M.S.M
Subjects:	Karya Umum > Organisasi Umum dan Museum Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 20910 not found.
Date Deposited:	18 Dec 2023 00:52
Last Modified:	18 Dec 2023 00:52
URI:	http://repository.unj.ac.id/id/eprint/43205

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