PERAN TOURIST MOTIVATION DALAM MEMPREDIKSI REVISIT INTENTION: STUDI KASUS PADA TURIS THE GREAT ASIA AFRICA, BANDUNG

PUTRI SUCI RAHMAWATI, . (2024) PERAN TOURIST MOTIVATION DALAM MEMPREDIKSI REVISIT INTENTION: STUDI KASUS PADA TURIS THE GREAT ASIA AFRICA, BANDUNG. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini memiliki tujuan untuk menguji pengaruh 1) Tourist motivation terhadap destination image. 2) Tourist motivation terhadap tourist satisfaction. 3) Tourist motivation terhadap novelty seeking. 4) Destination image terhadap revisit intention. 5) Tourist satisfaction terhadap revisit intention. 6) Novelty seeking terhadap revisit intention. 7) Tourist motivation terhadap revisit intention. Metode pengumpulan data menggunakan survey dengan instrument berupa kuesioner yang dibagikan secara online dan offline. Responden adalah mereka yang pernah melakukan kunjungan ke The Great Asia Africa dan berusia di atas 17 tahun. Sebanyak 265 responden terlibat, data analisis menggunakan SPSS dan SEM (Structural Equation Modeling) dari AMOS untuk mengelola data dan menganalisis hasil penelitian. Hasil penelitian berdasarkan hipotesisnya menunjukkan bahwa hipotesis tourist motivation terhadap destination image diterima dan signifikan, tourist motivation terhadap tourist satisfaction diterima dan signifikan, tourist motivation terhadap novelty seeking diterima dan signifikan, destination image terhadap revisit intention diterima dan signifikan, tourist satisfaction terhadap revisit intention, novelty seeking terhadap revisit intention diterima dan signifikan. **** The purpose of this research is to examine the influence of: 1) Tourist motivation on destination image. 2) Tourist motivation on tourist satisfaction. 3) Tourist motivation on novelty seeking. 4) Destination image on revisit intention. 5) Tourist satisfaction. 5) Novelty seeking on revisit intention. Data collection was conducted through a survey using a questionnaire distributed both online and offline. The respondents were those who had visited The Great Asia Africa and those aged 17 years and over. A total of 265 respondents participated, and the data were analyzed using SPSS and SEM (Structural Equation Modeling) from AMOS to manage and analyze the research findings. The results of this study on its hypotheses indicate that the hypothesis of tourist motivation on destination image is accepted and significant, tourist motivation on tourist satisfaction is accepted and significant, tourist motivation on novelty seeking is accepted and significant, destination image on revisit intention is accepted and significant, tourist satisfaction on revisit intention is accepted and significant, and novelty seeking on revisit intention is accepted and significant.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Dewi Agustin Pratama Sari, S.E., M.S.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Putri Suci Rahmawati .
Date Deposited:	12 Feb 2024 02:13
Last Modified:	12 Feb 2024 02:13
URI:	http://repository.unj.ac.id/id/eprint/44704

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