PERANCANGAN MOTION GRAPHIC SEBAGAI MEDIA PROMOSI PRODUK PT. ANUGERAH MAS INTERNASIONAL DENGAN METODE MDLC LUTHER-SUTOPO

ADINDA OCTAVIANI, . (2024) PERANCANGAN MOTION GRAPHIC SEBAGAI MEDIA PROMOSI PRODUK PT. ANUGERAH MAS INTERNASIONAL DENGAN METODE MDLC LUTHER-SUTOPO. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Digital marketing memanfaatkan media digital, Internet, dan teknologi online untuk menyampaikan pesan promosi pada suatu perusahaan kepada target audiens. Berbagai macam media digital dapat digunakan untuk melakukan sebuah promosi produk, salah satunya dengan membuat video promosi berupa motion graphic. Dunia animasi motion graphic mengalami peningkatan popularitas, karena saat ini teknologi tidak terlepas dari motion graphics, misalnya pembuatan logo sekolah/perusahaan/organisasi, konten media sosial, dan digital marketing. Berdasarkan hasil wawancara dengan staf digital marketing PT. Anugerah Mas Internasional dapat disimpulkan bahwa kondisi pasar dan consumen habit yang tidak stabil (naik-turun), serta persaingan bisnis yang sangat dinamis menjadi tantangan bagi PT. Anugerah Mas Internasional dalam melakukan promosi produk. Berdasarkan masalah tersebut, dilakukan penelitian motion graphic sebagai media promosi produk PT. Anugerah Mas Internasional menggunakan Metode MDLC Luther-Sutopo. Metode MDLC Luther-Sutopo terdiri dari enam tahapan, yaitu concept, design, material collecting, assembly, testing, dan distribution. Pengujian dilakukan kepada pengujian ahli media dengan persentase 91,25% yang termasuk kategori “Sangat Layak”, pengujian ahli materi dengan persentase 100% yang menyatakan “Sudah Sesuai”, dan pengujian responden dengan persentase 90% yang termasuk kategori “Sangat Layak”. Hasil pengujian tersebut menyimpulkan bahwa produk motion graphic sebagai media promosi produk PT. Anugerah Mas Internasional dengan metode MDLC Luther-Sutopo sangat layak digunakan sebagai media promosi produk pada website PT. Anugerah Mas Internasional. ***** Digital marketing utilizes digital media, the Internet, and online technology to deliver promotional messages on a company to the target audience. Various kinds of digital media can be used to carry out a product promotion, one of which is by making promotional videos in the form of motion graphics. The world of motion graphic animation has increased in popularity, because nowadays technology cannot be separated from motion graphics, for example the creation of school/company/organization logos, social media content, and digital marketing. Based on the results of interviews with digital marketing staff of PT Anugerah Mas Internasional, it can be concluded that market conditions and consumer habits that are not stable (ups and downs), as well as very dynamic business competition are challenges for PT Anugerah Mas International in promoting products. Based on these problems, motion graphic research was conducted as a product promotion media for PT Anugerah Mas Internasional using the Luther-Sutopo MDLC Method. Luther-Sutopo's MDLC method consists of six stages, namely concept, design, material collecting, assembly, testing, and distribution. Testing was carried out on media expert testing with a percentage of 91.25% which included the “Very Feasible” category, material expert testing with a percentage of 100% which stated “Already Suitable”, and respondent testing with a percentage of 90% which included the “Very Feasible” category. The test results conclude that motion graphic products as a product promotion media for PT Anugerah Mas International with the Luther-Sutopo MDLC method are very feasible to use as a product promotion media on the PT Anugerah Mas International website.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Irma Permata Sari, S.Pd., M.Eng. ; 2). Ressy Dwitias Sari, S.T., M.T.I.
Subjects:	Kesenian > Seni (umum) Manajemen > Manajemen Pemasaran
Divisions:	FT > S1 Pendidikan Teknik Informatika Komputer
Depositing User:	Adinda Octaviani .
Date Deposited:	24 Jul 2024 23:37
Last Modified:	24 Jul 2024 23:37
URI:	http://repository.unj.ac.id/id/eprint/46131

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