PENGARUH LITERASI DIGITAL DAN DIGITAL PAYMENT TERHADAP PENGEMBANGAN USAHA (STUDI KASUS UMKM DI PASAR TANAH ABANG)

NIRMA HELLYATUL AUWALIA, . (2024) PENGARUH LITERASI DIGITAL DAN DIGITAL PAYMENT TERHADAP PENGEMBANGAN USAHA (STUDI KASUS UMKM DI PASAR TANAH ABANG). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi digital dan digital payment terhadap pengembangan usaha (stusi kasus umkm di pasar tanah abang). Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Sumber data yang digunakan dalam penelitian ini yaitu data primer. Metode pengambilan data dengan metode kuesioner. Data setelah terkumpul diolah menggunakan alat bantu spss versi 27. Teknik analisis data yang digunakan yaitu uji asumsi klasik, uji analisis jalur dan uji hipotesis. Sampel dalam penelitian ini sebanyak 100 responden. Hasil penelitian ini menunjukkan bahwa : (1) adanya pengaruh positif dan signifikan antara literasi digital terhadap pengembangan usaha, (2) adanya pengaruh positif dan signifikan antara digital payment terhadap pengembangan usaha, (3) adanya pengaruh positif dan signifikan antara literasi digital terhadap digital payment. Kata kunci : literasi digital, digital payment, pengembangan usaha *****This study aims to determine the effect of digital literacy and digital payment on business development (case study of MSMEs in Tanah Abang market). The method used in this study is a quantitative method. The data source used in this study is primary data. The data collection method is a questionnaire method. The data after being collected is processed using SPSS version 27. The data analysis techniques used are classical assumption tests, path analysis tests and hypothesis tests. The sample in this study was 100 respondents. The results of this study indicate that: (1) there is a positive and significant influence between digital literacy and business development, (2) there is a positive and significant influence between digital payment and business development, (3) there is a positive and significant influence between digital literacy and digital payment. Keywords: Digital Literacy, Digital Payment, Business Development

Item Type: Thesis (Sarjana)
Additional Information: 1). Dr. Karuniana Dianta A.S,S.IP.,ME ; 2). Dr. Agus Wibowo, S.Pd.I., S.Pd., M.Pd
Subjects: Ilmu Sosial > Industri, Buruh, Produksi > Pendidikan Ekonomi
Manajemen > Pendidikan, Riset Penelitian Bisnis
Divisions: FE > S1 Pendidikan Ekonomi
Depositing User: Users 23889 not found.
Date Deposited: 30 Jul 2024 03:47
Last Modified: 30 Jul 2024 03:47
URI: http://repository.unj.ac.id/id/eprint/47327

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