INOVASI PRODUK TAS DENGAN KAIN PERCA MENGGUNAKAN TEKNIK QUILTING

DEFANI TRIWULANDARI, . (2024) INOVASI PRODUK TAS DENGAN KAIN PERCA MENGGUNAKAN TEKNIK QUILTING. Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk memperoleh hasil inovasi produk tas dengan kain perca menggunakan teknik quilting yang dinilai oleh 5 panelis ahli berdasarkan teori inovasi produk (Kotler et al., 2015) meliputi indikator kualitas produk, fitur produk, dan gaya dan desain produk serta berdasarkan teori unsur-unsur desain (Wilson & Textile Institute (Manchester, 2001) meliputi ukuran, warna, tekstur, dan garis. Metode penelitian menggunakan kuantitatif dengan desain pre-experimental, one-shot case study. Produk waist bag yang dibuat yaitu berupa 5 desain dengan desain dan warna yang berbeda. Teknik pengumpulan data menggunakan angket campuran. Hasil inovasi produk secara keseluruhan berdasarkan indikator kualitas produk, fitur produk, gaya dan desain produk, dan penerapan unsur-unsur desain memperoleh nilai 85.2 dengan kategori sangat baik. Teori inovasi produk meliputi Indikator kualitas produk terdiri dari tingkat kualitas dan konsistensi kualitas mendapatkan nilai sangat baik. Indikator fitur produk mendapatkan nilai sangat baik. dan Indikator gaya dan desain produk yang terdiri dari meningkatkan keunggulan bersaing dan faktor bentuk mendapatkan nilai sangat baik. Teori unsur-unsur desain yang terdiri dari Indikator ukuran, Indikator warna, Indikator tekstur, dan Indikator garis mendapatkan nilai sangat baik. Produk dengan penilaian tertinggi diperoleh desain 3 dan nilai terendah diperoleh desain 1 dengan kategori sangat baik diantara kelima desain produk. ***** This study aims to obtain the results of bag product innovation with patchwork using quilting techniques assessed by 5 expert panelists based on product innovation theory (Kotler et al., 2015) including indicators of product quality, product features, and product style and design and based on the theory of design elements (Wilson & Textile Institute (Manchester, 2001) including size, color, texture, and line. The research method used quantitative with pre-experimental design, one-shot case study. The waist bag products made are in the form of 5 designs with different designs and colors. The data collection technique used a mixed questionnaire. The overall product innovation results based on indicators of product quality, product features, product style and design, and application of design elements obtained a score of 85.2 in the very good category. Product innovation theory includes product quality indicators consisting of quality level and quality consistency getting very good scores. Product feature indicators get very good scores. and Product style and design indicators consisting of increasing competitive advantage and form factor get very good scores. The theory of design elements consisting of size indicators, color indicators, texture indicators, and line indicators get very good scores. The product with the highest assessment is obtained by design 3 and the lowest value is obtained by design 1 with a very good category among the five product designs.

Item Type:	Thesis (Diploma)
Additional Information:	1). Ernita Maulida, S.E., ME., Ph.D. ; 2). Esty Nurbaity Arrsyi, S.Pd., M.KM.
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > D IV Desain Mode
Depositing User:	Defani Triwulandari .
Date Deposited:	01 Aug 2024 23:54
Last Modified:	01 Aug 2024 23:54
URI:	http://repository.unj.ac.id/id/eprint/47855

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