PERENCANAAN USAHA DAN PROSES PEMASARAN KUE LIDAH KUCING SUBSTITUSI TEPUNG MOCAF DENGAN FORMULA PENAMBAHAN RASA MATCHA

REVANDIANTO ALI AKBAR, . (2024) PERENCANAAN USAHA DAN PROSES PEMASARAN KUE LIDAH KUCING SUBSTITUSI TEPUNG MOCAF DENGAN FORMULA PENAMBAHAN RASA MATCHA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis usaha lidah kucing tepung mocaf dengan formula penambahan rasa matcha dan target penjualan 40 toples dalam 1 bulan. Penelitian ini dilakukan di kampus A Fakultas Teknik, Program Studi SKPJM, Universitas Negeri Jakarta (UNJ). Penelitian dimulai bulan juni hingga juli 2024. Penelitian ini menggunakan metode survey dengan responden masyarakat umum. Strategi atau promosi yang digunakan adalah dengan menggunakan sosial media seperti whatsapp dan instagram, menawarkan secara langsung dan memberi gratis ongkir dengan minimal pembelian dan jarak tempuh maksimal 5 km. Kue lidah kucing substitusi tepung mocaf dengan formula penambahan rasa matcha cocok untuk anak-anak hingga dewasa dan tahan lama jika disimpan dengan baik, minimnya persaingan dan dengan menggunakan tepung mocaf dan matcha menjadi daya tarik untuk penelitian ini. Hasil penelitian menunjukkan bahwa target telah terpenuhi dan minat terhadap kue lidah kucing substitusi tepung mocaf dengan formula penambahan rasa matcha cukup tinggi karna faktor rasa manis dan sedikit pahit dari matcha dan tekstur yang renyah dan kokoh dari tepung mocaf Kata Kunci : Perencanaan Usaha, Kue Lidah Kucing, Matcha ***** This study aims to analyze the mocaf flour cat tongue business with a formula for adding matcha flavor and a sales target of 40 jars in 1 month. month. This research was conducted at campus A, Faculty of Engineering, SKPJM Study Program, Jakarta State University (UNJ). SKPJM, Jakarta State University (UNJ). The research started from June to July 2024. This research uses a survey method with general public respondents. general public. The strategy or promotion used is to use social media such as whatsapp and instagram, offer direct and give free of charge. such as whatsapp and instagram, offering directly and giving free shipping with a minimum purchase and a maximum distance of 5 km. shipping with a minimum purchase and a maximum distance of 5 km. Tongue cake cat tongue cake with mocaf flour substitution with a formula for adding matcha flavor is suitable for children to adults and is durable if stored well. children to adults and is durable if stored properly, lack of competition and by using mocaf flour. competition and by using mocaf flour and matcha is an attraction for this research. for this research. The results showed that the target had been met and interest in the cat tongue cake substituted with mocaf flour with the formula addition of matcha flavor is quite high due to the sweet and slightly bitter taste factor of matcha and the crispy texture. from matcha and the crunchy and sturdy texture of mocaf flour. Keywords: Business Planning, Cat Tongue Cake, Matcha

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dra. Mutiara Dahlia, M.Kes
Subjects:	Tata Boga
Divisions:	FT > D IV Seni Kuliner dan Pengelolaan Jasa Makanan
Depositing User:	Users 24227 not found.
Date Deposited:	02 Aug 2024 00:35
Last Modified:	02 Aug 2024 00:35
URI:	http://repository.unj.ac.id/id/eprint/47964

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