PENGARUH ECO-LABEL DAN GREEN PACKAGING TERHADAP GREEN PURCHASE INTENTION DIMEDIASI OLEH ENVIRONMENTAL ATTITUDE(STUDI PADA COFFEE SHOP DI JAKARTA)

FARRAH LADIVA KURNIAWAN, . (2024) PENGARUH ECO-LABEL DAN GREEN PACKAGING TERHADAP GREEN PURCHASE INTENTION DIMEDIASI OLEH ENVIRONMENTAL ATTITUDE(STUDI PADA COFFEE SHOP DI JAKARTA). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian berikut menyelidiki pengaruh kemasan ramah lingkungan, label ramah lingkungan, persepsi tentang lingkungan, dan keinginan untuk melakukan pembelian ramah lingkungan. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini melibatkan penyebaran kuesioner kepada 200 orang di Jakarta yang berusia minimal 17 tahun dan telah melakukan setidaknya satu kali pembelian dalam tiga bulan terakhir. Analisis data penelitian ini dilakukan dengan menggunakan AMOS dan SPSS versi 25. Setiap teori memiliki dampak yang signifikan dan bermanfaat, menurut hasil penelitian. Hipotesis pertama diterima, yang menyatakan bahwa label ramah lingkungan memiliki dampak positif dan cukup besar terhadap keinginan pembeli untuk melakukan pembelian ramah lingkungan. Hipotesis kedua diterima, yang menyatakan bahwa kemasan ramah lingkungan memiliki dampak positif dan signifikan terhadap keinginan pembeli untuk melakukan pembelian ramah lingkungan. Hipotesis ketiga, yang menyatakan bahwa label ramah lingkungan memiliki dampak positif dan signifikan terhadap sikap lingkungan, diterima, begitu pula hipotesis keempat, yang menyatakan bahwa kemasan ramah lingkungan memiliki dampak positif dan signifikan terhadap sikap lingkungan. Hipotesis keenam, yang menyatakan bahwa sikap lingkungan mempengaruhi niat beli ramah lingkungan, juga diterima. ****** This study looks at the effects of eco-label, green packaging, environmental attitude, and green purchase intention. A quantitative approach is used in this study. A total of 200 Jakarta residents who are at least 17 years old and have made at least one purchase in the last three months were given a questionnaire as part of this study. AMOS and SPSS version 25 were used in the data analysis of this study. According to the findings of the study, each theory has an important and beneficial impact. The first hypothesis, which states that eco-label have a positive and considerable impact on consumers' intention to make green purchase intention, is accepted. The second hypothesis, which states that there is a positive and significant impact of green packaging on the intention to make a green purchase, is accepted. The third hypothesis, which states that eco-label have a positive and significant impact on environmental attitude, is accepted. Similarly, the fourth hypothesis, which states that green packaging has a positive and significant impact on environmental attitudes, is accepted. The fifth hypothesis, which states that environmental attitude have a positive and significant impact on green purchase intentions, is also accepted. The sixth hypothesis, which states that there is a positive and significant influence of eco-label on green purchase intentions mediated by environmental attitude, is accepted. Similarly, the seventh hypothesis, which states that there is a positive and significant influence of green packaging on green purchase intention mediated by environmental attitude, is also accepted.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr.Setyo Ferry Wibowo, S.E., M.Si ; 2). Ika Febrilia, S.E., M.M.
Subjects:	Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Users 25284 not found.
Date Deposited:	16 Aug 2024 00:44
Last Modified:	16 Aug 2024 00:44
URI:	http://repository.unj.ac.id/id/eprint/50162

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