ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN ULANG PAYLATER PADA GENERASI Z DAN GENERASI MILENIAL

NAFIZA PUSPA AYUNINGTYAS HAPSARI, . (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN ULANG PAYLATER PADA GENERASI Z DAN GENERASI MILENIAL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penelitian ini untuk mengetahui faktor-faktor yang mempengaruhi minat penggunaan ulang paylater pada generasi Z dan generasi milenial. Penelitian ini menggunakan pendekatan kuantitatif. Teknik purposive sampling sebagai teknik pengambilan sampel dan menggunakan rumus cochran sehingga dibutuhkan 138 responden menggunakan metode Partial Least Square (PLS). Kajian teori pada penelitian ini diantaranya teori TAM, Intention to Reuse, Perceived Risk, dan Financial technology. Variabel dalam penelitian ini diantaranya adalah Perceived Usefulness (X1), Perceived Ease of Use (X2), Perceived Risk (X3), Financial Technology (X4), Attitude Toward Using (Z) dan Intention to Reuse (Y). Populasi penelitian ini adalah generasi Z dan generasi milenial yang berada di sekitar wilayah JABODETABEK. Terdapat pengaruh positif dan signifikan antara perceived usefulness terhadap attitude toward using. Terdapat pengaruh positif dan signifikan antara perceived ease of use terhadap attitude toward using. Terdapat pengaruh positif dan signifikan antara perceived risk terhadap attitude toward using. Terdapat pengaruh positif dan signifikan antara perceived usefulness terhadap intention to reuse. Terdapat pengaruh positif dan signifikan antara perceived risk terhadap intention to reuse. Terdapat pengaruh positif dan signifikan antara attitude toward using terhadap intention to reuse. ***** The purpose of this study was to determine the factors that influence the interest in reusing paylater in generation Z and the millennial generation. This research uses a quantitative approach. The purposive sampling technique as a sampling technique and using the Cochran formula so that 138 respondents are needed using the Partial Least Square (PLS) method. Theoretical studies in this study include TAM theory, Intention to Reuse, Perceived Risk, and Financial technology. The variables in this study include Perceived Usefulness (X1), Perceived Ease of Use (X2), Perceived Risk (X3), Financial Technology (X4), Attitude Toward Using (Z) and Intention to Reuse (Y). The population of this study is generation Z and the millennial generation who are around the JABODETABEK area. There is a positive and significant influence between perceived usefulness on attitude toward using. There is a positive and significant influence between perceived ease of use on attitude toward using. There is a positive and significant influence between perceived risk on attitude toward using. There is a positive and significant influence between perceived usefulness on intention to reuse. There is a positive and significant influence between perceived risk on intention to reuse. There is a positive and significant influence between attitude toward using on intention to reuse.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Prof. Dr. Umi Widyastuti, SE, M.E 2) Shandy Aditya, BIB, MPBS
Subjects:	Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Perilaku Konsumen Teknologi dan Ilmu Terapan > Teknologi (umum)
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Nafiza Puspa Ayuningtyas Hapsari .
Date Deposited:	18 Dec 2024 03:13
Last Modified:	18 Dec 2024 03:13
URI:	http://repository.unj.ac.id/id/eprint/52291

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