PENGEMBANGAN "MODUL DIGITAL SOCIAL MEDIA MARKETING" UMKM JAKARTA BINAAN OK OCE INDONESIA

ZIRLY LATIFAH, . (2025) PENGEMBANGAN "MODUL DIGITAL SOCIAL MEDIA MARKETING" UMKM JAKARTA BINAAN OK OCE INDONESIA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian pengembangan ini bertujuan untuk menghasilkan produk berupa Modul Digital Social Media Marketing di OK OCE Indonesia. Produk Modul Digital mengenai Social Media Marketing yang dikembangkan mengacu pada model Rowntree yang memiliki tiga tahapan diantaranya yaitu tahap perencanaan, tahap persiapan penulisan dan tahap penulisan dan penyuntingan. Produk modul digital ini telah melalui tahap evaluasi formatif yang melibatkan ahli materi, ahli desain pembelajaran, ahli media dan pengguna. Uji coba ahli dilakukan melalui kuesioner skala bertingkat dengan skala 4-1 yang disertai kolom saran atau komentar. Ahli materi memberikan nilai 3.05, ahli desain pembelajaran memberikan 4.00, dan ahli media memberikan nilai 3.60. Nilai tersebut menyatakan produk ini sudah sangat baik, namun tetap ada perbaikan. Kemudian pada tahap uji coba pengguna dengan menggunakan Kuesioner Skala bertingkat 4-1, hasil one-to-one evaluation memperoleh nilai rata-rata keseluruhan yaitu 3.71 (sangat baik). Hasil evaluasi formatif menunjukkan bahwa produk Modul Digital mengenai Social Media Marketing ini sudah sangat baik dan dapat digunakan untuk pelaku UMKM Jakarta Binaan OK OCE Indonesia. ***** This development research aims to produce a product in the form of a Digital Module for Social Media Marketing at OK OCE Indonesia. The Digital Module on Social Media Marketing was developed based on Rowntree's model, which consists of three stages: the planning stage, the preparation and writing stage, and the writing and editing stage. The digital module product underwent formative evaluation involving subject matter experts, instructional design experts, media experts, and users. The expert trial was carried out through a multi-level scale questionnaire with a scale of 4-1 accompanied by a suggestion or comment column. The subject matter expert gave a score of 3.05, the instructional design expert gave a score of 4.00, and the media expert gave a score of 3.60. These scores indicate that the product is good but requires some improvements. Subsequently, in the user testing phase using a tiered scale questionnaire (4-1), the one-to-one evaluation yielded an average score of 3.59 (very good). The results of the formative evaluation indicate that the Digital Module for Social Media Marketing is highly effective and suitable for use by MSMEs in Jakarta under the guidance of OK OCE Indonesia.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Robinson Situmorang, M.Pd. 2). Dr. Cecep Kustandi, M.Pd.
Subjects:	Pendidikan > Media Pembelajaran
Divisions:	FIP > S1 Teknologi Pendidikan
Depositing User:	Users 26999 not found.
Date Deposited:	06 Mar 2025 02:05
Last Modified:	06 Mar 2025 02:05
URI:	http://repository.unj.ac.id/id/eprint/54802

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