PENGEMBANGAN MEDIA PROMOSI DIGITAL: VIDEO PROFIL TEACHING FACTORY NAMBLAS STUDIO DI SMK NEGERI 16 JAKARTA

ERVIRA MUMTAZA, . (2025) PENGEMBANGAN MEDIA PROMOSI DIGITAL: VIDEO PROFIL TEACHING FACTORY NAMBLAS STUDIO DI SMK NEGERI 16 JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Perkembangan teknologi digital mengubah cara masyarakat memperoleh informasi, termasuk promosi. TikTok, dengan interaksi tinggi di Indonesia, menjadi media efektif untuk menyampaikan informasi secara visual dan lengkap. Namun, Teaching Factory (TEFA) Namblas Studio di SMK Negeri 16 Jakarta masih menyampaikan informasi dan mempromosikan layanannya secara lisan karena konten di media sosial seperti Instagram dan TikTok belum dikelola secara rutin, sehingga informasi mengenai Namblas Studio belum tersampaikan secara luas kepada masyarakat. Penelitian ini bertujuan untuk mengembangkan media promosi digital berupa video profil TEFA Namblas Studio dengan metode Four-D, yaitu: Define (analisis kebutuhan dan permasalahan), Design (pemilihan media dan format, yaitu video MP4, serta perancangan script, shot list dan berkas video yang dibutuhkan), Develop (melakukan shooting, editing dan pengujian produk kepada ahli materi, media dan responden), Disseminate (penyebaran melalu TikTok). Video dikembangkan dengan pendekatan sinematografi yang mengacu pada teknik 5C (camera angle, close-up/shot size, composition, contiunity, dan cutting). Hasil penelitian menunjukkan bahwa video yang dikembangkan telah melalui proses uji kelayakan oleh ahli materi, dua ahli media dan sejumlah responden. Hasil pengujian oleh ahli materi menunjukkan kelayakan sebesar 100%, dua ahli media memberikan penilaian sebesar 87,5%, serta uji coba kepada responden menunjukkan kelayakan sebesar 93%. Ketiga hasil tersebut termasuk dalam kategori Sangat Layak. Dengan demikian, video profil Teaching Factory Namblas Studio Di SMK Negeri 16 Jakarta dinyatakan Sangat Layak untuk digunakan dalam media promosi di Tiktok Namblas Studio. **** The development of digital technology has changed the way people obtain information, including promotions. TikTok with high interaction in Indonesia is an effective media in conveying information visually and completely. However, the Teaching Factory (TEFA) Namblas Studio at SMK Negeri 16 Jakarta still conveys information and promotes its services verbally because content on social media such as Instagram and TikTok has not been managed routinely, so information about Namblas Studio has not been widely conveyed to the public. This study aims to develop digital promotional media in the form of a TEFA Namblas Studio profile video using the Four-D method, namely: Define (analysis of needs and problems), Design (selection of media and formats, namely MP4 videos, as well as designing scripts, shot lists and video files needed), Develop (shooting, editing and product trials to material experts, media and respondents), Disseminate (dissemination via TikTok). The video was developed with a cinematography approach that refers to the 5C technique (camera angle, close-up/shot size, composition, continuity, and cutting). The results of the study showed that the developed video had gone through a feasibility test process by material experts, two media experts and a number of respondents. The test results by material experts showed a feasibility of 100%, two media experts gave an assessment of 87.5%, and the trial to respondents showed a feasibility of 93%. The third result is included in the Very Feasible category. Thus, the profile video of the Teaching Factory Namblas at SMK Negeri 16 Jakarta is declared Very Feasible for use in promotional media at Tiktok Namblas Studio.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Ressy Dwitias Sari, S.T.,M.T.I. ; 2). Via Tuhamah Fauziastuti, S.Si,M.Ed.
Subjects:	Teknologi dan Ilmu Terapan > Teknologi (umum) Teknologi dan Ilmu Terapan > Teknik Komputer
Divisions:	FT > S1 Pendidikan Teknik Informatika Komputer
Depositing User:	Users 27987 not found.
Date Deposited:	31 Jul 2025 01:41
Last Modified:	31 Jul 2025 01:41
URI:	http://repository.unj.ac.id/id/eprint/56968

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