Persepsi Wisatawan Terhadap Wisata Kuliner Pasar Lama Tangerang

RANIA ATHAYARA KURNIAWAN, . (2025) Persepsi Wisatawan Terhadap Wisata Kuliner Pasar Lama Tangerang. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis persepsi wisatawan terhadap wisata kuliner Pasar Lama Tangerang sebagai destinasi berbasis budaya. Menggunakan pendekatan kuantitatif deskriptif, data dikumpulkan melalui kuesioner kepada 70 responden. Hasil menunjukkan bahwa mayoritas wisatawan memiliki persepsi positif terhadap aspek keotentikan kuliner, keberagaman menu, kualitas layanan, suasana kawasan, serta nilai sejarah dan budaya. Persepsi ini mendorong minat wisatawan untuk kembali berkunjung dan merekomendasikannya. Penelitian ini menyimpulkan bahwa Pasar Lama memiliki potensi besar sebagai daya tarik wisata kuliner yang perlu terus dikembangkan melalui peningkatan kualitas layanan, kebersihan, dan promosi digital. Kata kunci: persepsi wisatawan, wisata kuliner, Pasar Lama, Tangerang, daya tarik wisata***** This study aims to analyze tourist perceptions of culinary tourism at Pasar Lama Tangerang as a culture-based destination. Using a descriptive quantitative approach, data were collected through a questionnaire from 70 respondents. The results indicate that the majority of tourists have positive perceptions of culinary authenticity, menu diversity, service quality, area atmosphere, and historical and cultural values. These perceptions encourage tourists to return and recommend the market. This study concludes that Pasar Lama has great potential as a culinary tourism attraction that needs to be continuously developed through improvements in service quality, cleanliness, and digital promotion. Keywords: tourist perception, culinary tourism, Old Market, Tangerang, tourist attractions

Item Type:	Thesis (Sarjana)
Additional Information:	1). Lala Siti Sahara, S.Pd., M.Si. 2). Yosi Erfinda, S.ST., M. Par
Subjects:	Ilmu Sosial > Pariwisata
Divisions:	FIS > D IV Usaha Perjalanan Wisata
Depositing User:	Users 28806 not found.
Date Deposited:	07 Aug 2025 00:26
Last Modified:	07 Aug 2025 00:26
URI:	http://repository.unj.ac.id/id/eprint/58010

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