PENGARUH TRUST, USER EXPERIENCE, DAN PERCEIVED EASE OF USE TERHADAP LOYALITAS PENGGUNA APLIKASI SHOPEEPAY PADA MAHASISWA AKTIF FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NEGERI JAKARTA

FARHAN FAJAR SIDIQ, . (2025) PENGARUH TRUST, USER EXPERIENCE, DAN PERCEIVED EASE OF USE TERHADAP LOYALITAS PENGGUNA APLIKASI SHOPEEPAY PADA MAHASISWA AKTIF FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NEGERI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini menggunakan pendekatan kuantitatif deskriptif guna mengatahui pengeruh Trust sebagai X1, User Experience X2, dan Perceived Ease Of Use X3 terhadap Loyalitas Pengguna aplikasi Shopeepay pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta sekaligus menjadi populasi penelitian dengan jumlah total mahasiswa 5375. Berdasarkan perhitungan Hair Et. all. Jumlah sampel yang ditetapkan dalam penelitian ini sebesar 142 responden. Pengumpulan data dalam penelitian dilakukan melalui penyebaran kuisoner sebagai intrumen penelitian, yang disusun menggunakan 6 skala likert. Proses pengolahan data dilakukan dengan bantuan dari Statistical Product and Service Solution (SPSS). Teknik analisis data yang digunakan dalam penelitian ini meliputi 1) uji validasi dan reliabilitas, 2) uji asumsi klasik meliputi dari uji normalitas, heteroskedastisitas, dan multikolinearitas, 3) uji regresi linear berganda, 4) uji hipotesis meliputi uji T dan uji F, selanjutnya 5) uji koefisien determinasi. Berdasarkan hasil penelitian Menunjukkan bahwasanya user experience berpengaruh positif signifikan terhadap loyalitas pengguna, sementara trust dan perceived ease of use tidak mempunyai pengaruh terhadap loyalitas pengguna. Dan trust (X1), user experience (X2), dan perceived ease of use (X3) berpengaruh secara simultan terhadap loyalutas pengguna. Kata Kunci: Trust, User Experience, Perceived Ease of Use, Loyalitas Pengguna ***** This study employs a descriptive quantitative approach to examine the influence of Trust (X1), User Experience (X2), and Perceived Ease of Use (X3) on the Loyalty of ShopeePay application users among students of the Faculty of Economics and Business at the State University of Jakarta, who also serve as the population in this research, totaling 5,375 students. Based on Hair et al.'s sampling method, the determined sample size for this study is 142 respondents. Data were collected through the distribution of questionnaires as research instruments, designed using a 6-point Likert scale. The data processing was carried out using the Statistical Product and Service Solutions (SPSS) software. The data analysis techniques applied in this study include: 1) validity and reliability tests, 2) classical assumption tests consisting of normality, heteroscedasticity, and multicollinearity tests, 3) multiple linear regression analysis, 4) hypothesis testing, including t-test and F-test, 5) coefficient of determination test. Based on the research results, it is shown that user experience has a significant positive effect on user loyalty, while trust and perceived ease of use do not have an effect on user loyalty. However, trust (X1), user experience (X2), and perceived ease of use (X3) have a simultaneous effect on user loyalty. Key Word: Trust, User Experience, Perceived Ease of Use, User Loyalty

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Gatot Nazir Ahmad, M.Si ; 2). Diena Noviarini, MMSi
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Farhan Fajar Sidiq .
Date Deposited:	08 Aug 2025 06:54
Last Modified:	08 Aug 2025 06:54
URI:	http://repository.unj.ac.id/id/eprint/59160

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