PENGARUH PERCEIVED CREDIBILITY, PERCEIVED BENEFIT, PERCEIVED ENJOYMENT DAN TRUST TERHADAP INTENTION TO REUSE PAYLATER DI JAKARTA

MAYA MAHARANI, . (2025) PENGARUH PERCEIVED CREDIBILITY, PERCEIVED BENEFIT, PERCEIVED ENJOYMENT DAN TRUST TERHADAP INTENTION TO REUSE PAYLATER DI JAKARTA. Magister thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived credibility, perceived benefit, perceived enjoyment, trust terhadap intention to reuse dengan attitude toward using sebagai mediasi pada pengguna layanan paylater. Penelitian ini dilakukan pada bulan Maret-Juli 2025. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data primer yang dikumpulkan melalui kuesioner secara online. Teknik pengambilan sampel dalam penelitian ini menggunakan non probability sampling dengan teknik purposive sampling. Secara keseluruhan data yang diperoleh sebanyak 222 dengan kriteria responden pengguna layanan paylater adalah responden yang berusia diatas 21 tahun yang telah menggunakan minimal satu kali dan berdomisili di DKI Jakarta. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan bantuan software SPSS 27 dan AMOS 23. Hasil dari pengaruh langsung penelitian ini menunjukan bahwa perceived credibility, perceived enjoyment, trust memiliki hasil signifikan terhadap attitude toward using. Sedangkan, perceived benefit memiliki hasil tidak signifikan terhadap attitude toward using. Selanjutnya, attitude toward using memiliki hasil signifikan terhadap intention to reuse. Sedangkan, perceived credibility, perceived benefit, perceived enjoyment, trust memiliki hasil signifikan terhadap intention to reuse melalui attitude toward using. Kata kunci: perceived credibility, perceived benefit, perceived enjoyment, trust, attitude toward using, intention to reuse. ***** This study aims to determine the effect of perceived credibility, perceived benefit, perceived enjoyment, and trust on intention to reuse with attitude toward using as mediation for paylater service users. This research was conducted in March-July 2023. This research used a quantitative approach using primary data collected through online questionnaires. The sampling technique in this study used non-probability sampling with a purposive sampling technique. Overall, the data obtained was 222 with the criteria for respondents using the paylater service being respondents aged over 21 years who had used it at least once and were domiciled in DKI Jakarta. The data analysis technique used in this study is Structural Equation Modelling (SEM) with the help of SPSS 27 and AMOS 23 software. The results of this study indicate that the direct influence of perceived credibility, perceived enjoyment, and trust has a significant effect on attitude toward using. Perceived benefit has an insignificant effect on attitude toward using. Attitude toward using has a significant impact on intention to reuse. Meanwhile, perceived credibility, perceived benefit, perceived enjoyment, and trust have a significant effect on the intention to reuse though attitude toward using. Keywords: perceived credibility, perceived benefit, perceived enjoyment, trust, attitude toward using, intention to reuse.

Item Type:	Thesis (Magister)
Additional Information:	1. Prof. Usep Suhud, M.Si., Ph.D 2. Prof. Dr Mohamad Rizan, S.E., M.M
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S2 Manajemen
Depositing User:	Maya Ma .
Date Deposited:	12 Aug 2025 01:41
Last Modified:	12 Aug 2025 01:41
URI:	http://repository.unj.ac.id/id/eprint/59496

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