ANALISIS PENGARUH TRUST DAN SATISFACTION TERHADAP NIAT MENGGUNAKAN KEMBALI QRIS DALAM TRANSAKSI NONTUNAI

MUHAMMAD RIZAL IMAMUDDIN, . (2025) ANALISIS PENGARUH TRUST DAN SATISFACTION TERHADAP NIAT MENGGUNAKAN KEMBALI QRIS DALAM TRANSAKSI NONTUNAI. Magister thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (1MB)
	Text BAB 1 Pendahuluan.pdf Download (599kB)
	Text BAB 2 Landasan Teori.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text BAB 3 Metodologi.pdf Restricted to Registered users only Download (701kB) | Request a copy
	Text BAB 4 Hasil & Pembahasan.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text BAB 5 Kesimpuilan & Saran.pdf Restricted to Registered users only Download (460kB) | Request a copy
	Text Daftar Pustaka.pdf Download (326kB)
	Text Lampiran & Daftar Riwayat Hidup.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk menguji pengaruh perceived usefulness, perceived ease of use, dan perceived of security terhadap trust dan satisfaction, serta dampaknya terhadap intention to reuse QRIS dalam transaksi nontunai. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan pengguna QRIS di wilayah Jabodetabek sebagai responden. Teknik pengumpulan data dilakukan melalui kuesioner online dengan skala Likert. Data yang terkumpul dianalisis menggunakan Structural Equation Modeling (SEM) melalui perangkat lunak AMOS 29. Hasil penelitian menunjukkan bahwa perceived usefulness, perceived ease of use, dan perceived of security memiliki pengaruh positif dan signifikan terhadap trust dan satisfaction pengguna QRIS. Selain itu, trust dan satisfaction terbukti memiliki dampak positif dan signifikan terhadap intention to reuse QRIS. Temuan ini menegaskan pentingnya faktor-faktor kepercayaan dan kepuasan dalam mendorong keberlanjutan penggunaan layanan pembayaran digital. Penelitian ini memberikan kontribusi teoretis dengan memperkuat model Technology Acceptance Model (TAM) dalam konteks adopsi QRIS di Indonesia, serta implikasi praktis bagi penyedia layanan pembayaran digital dalam merancang strategi untuk meningkatkan kepercayaan dan kepuasan pengguna, guna mendukung literasi dan inklusi keuangan di masyarakat.***** This study aims to examine the influence of perceived usefulness, perceived ease of use, and perceived security on trust and satisfaction, and their impact on the intention to reuse QRIS in cashless transactions. The research employs a quantitative approach using survey methods, involving QRIS users in the Greater Jakarta (Jabodetabek) area as respondents. Data collection was conducted through an online questionnaire utilizing a Likert scale. The collected data were analyzed using Structural Equation Modeling (SEM) with AMOS 29 software. The results reveal that perceived usefulness, perceived ease of use, and perceived security have a positive and significant effect on users' trust and satisfaction regarding QRIS. Additionally, trust and satisfaction significantly enhance the intention to reuse QRIS. These findings underline the importance of trust and satisfaction factors in promoting continuous use of digital payment services. This research contributes theoretically by strengthening the Technology Acceptance Model (TAM) framework within the context of QRIS adoption in Indonesia. Practically, it offers valuable insights for digital payment service providers to devise strategies aimed at enhancing user trust and satisfaction, thereby supporting financial literacy and inclusion within society.

Item Type:	Thesis (Magister)
Additional Information:	1). Prof. Dr. Mohamad Rizan, M.M ; 2). Dr. Osly Usman, M.Bus
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S2 Manajemen
Depositing User:	Muhammad Rizal Imamuddin .
Date Deposited:	11 Aug 2025 03:15
Last Modified:	11 Aug 2025 03:15
URI:	http://repository.unj.ac.id/id/eprint/59560

Actions (login required)

View Item