RINTISAN USAHA PRODUK KUE SAGU KEJU SUBSTITUSI TEPUNG TEMPE

ADLIN NURKHOFIFAH, . (2025) RINTISAN USAHA PRODUK KUE SAGU KEJU SUBSTITUSI TEPUNG TEMPE. Sarjana thesis, UNIVERSITAS NEGRI JAKARTA.

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Abstract

Rintisan usaha produk kue sagu substitusi tepung tempe adalah untuk menghadirkan inovasi cemilan berbahan dasar local yang menawarkan cita rasa dan tekstur berbeda dari kue sagu keju pada umumnya, memperluas olahan produk tempe di pasar,serta menciptakan peluang bisnis baru merupakan suatu proses yang sistematis dalam menetapkan tujuan strategi serta langkah-langkah yang diperlukan guna mencapai keberhasilan dalam meluangkan usaha. Rintisan usaha ini berfokus pada pengembangan produk kue sagu keju substitusi tepung tempe sebagai substitusi tepung sagu. Kue sagu keju merupakan salah satu cemilan tradisonal khas Indonesia yang banyak digemari karena tekstur yang renyah dan gurih, Dalam survey analisis produk gutem metode yang digunakan kuantitatif, penelitian kuantitatif adalah penelitian ilmiah yang dilakukan secara teratur dan sistematis untuk mempelajari bagian bagian sesuatu dalam suatu fenomena dan hubungan sebab-akibat antar bagian-bagian tersebut bedasarkan hasil perhitungan tingkat kepuasan konsumen dengan metode CSI, diperoleh persentase kepuasan sebesar 92,73% dikategorikan sangat kuat. Nilai ini menunjukkan bahwa secara keseluruhan, konsumen memberikan penilaian yang sangat positif terhadap berbagai aspek produk dan layanan Gutem. Produk Gutem, kue keju sagu yang disubstitusi tepung tempe, telah berhasil diproduksi dan menawarkan potensi sebagai inovasi dalam industri kuliner. Analisis menunjukkan bahwa produk ini layak dikembangkan karena bahan bakunya yang mudah didapat. Efektivitas Gutem terbukti dari respons positif konsumen, Target yang diinginkan telah tercapai sebesar Rp. 1.050.000, meskipun memang memerlukan waktu untuk memperkenalkan produk ke masyarakat yang lebih luas agar penjualan dapat mencapai pemasaran. ***** The pioneering business of tempeh flour substitution sago cake products is to present local-based snack innovations that offer different tastes and textures from cheese sago cakes in general, expand the processing of tempeh products in the market, and create new business opportunities is a systematic process in setting strategic goals and the steps needed to achieve success in doing business. This business startup focuses on the development of tempeh flour substitution cheese sago cake products as a substitute for sago flour. Cheese sago cake is one of the traditional Indonesian snacks that is widely loved because of its crunchy and savory texture, In a survey of gutem product analysis methods used quantitatively, quantitative research is scientific research that is carried out regularly and systematically to study the parts of something in a phenomenon and the cause-and-effect relationship between these parts based on the results of the calculation of the level of consumer satisfaction with the CSI method, The satisfaction percentage of 92.73% was obtained which was categorized as very strong. This value shows that overall, consumers give a very positive assessment of various aspects of Gutem's products and services. Gutem's product, a sago cheesecake substituted for tempeh flour, has been successfully produced and offers potential as an innovation in the culinary industry. Analysis shows that this product is worth developing because of its easy-to-obtain raw materials. The effectiveness of Gutem is evident from the positive response of consumers, the desired target has been achieved of Rp. 1,050,000, although it does take time to introduce the product to the wider community so that sales can reach marketing.

Item Type: Thesis (Sarjana)
Additional Information: 1). Dr. Rina Febriana, M.Pd ; 2). Dr. Ir.Mahdiyah, M.Kes
Subjects: Tata Boga
Divisions: FT > D IV Seni Kuliner dan Pengelolaan Jasa Makanan
Depositing User: Users 30444 not found.
Date Deposited: 14 Aug 2025 02:29
Last Modified: 14 Aug 2025 02:29
URI: http://repository.unj.ac.id/id/eprint/60860

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