ANALISIS PENGARUH EASE OF USE DAN PERCEIVED SECURITY TERHADAP USER SATISFACTION MELALUI USER TRUST PADA APLIKASI MOBILE BANKING BCA

HANIF NAUFAL RAFII, . (2025) ANALISIS PENGARUH EASE OF USE DAN PERCEIVED SECURITY TERHADAP USER SATISFACTION MELALUI USER TRUST PADA APLIKASI MOBILE BANKING BCA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh ease of use dan perceived security terhadap user satisfaction, dengan user trust sebagai variabel mediasi, pada penggunaan aplikasi mobile banking BCA. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada responden yang merupakan pengguna aktif BCA Mobile dan berdomisili di wilayah Jakarta. Teknik pengambilan sampel menggunakan non-probability sampling dengan pendekatan purposive sampling. Jumlah sampel yang digunakan sebanyak 112 responden. Pengolahan data dilakukan menggunakan software SmartPLS versi 4.0. Teknik analisis yang digunakan meliputi uji outer model, uji inner model, analisis jalur (path analysis), uji t, serta uji mediasi dengan metode bootstrapping. Hasil penelitian menunjukkan bahwa: (1) Ease of Use berpengaruh positif dan signifikan terhadap User Trust; (2) Perceived Security berpengaruh positif dan signifikan terhadap User Trust; (3) Ease of Use berpengaruh positif dan signifikan terhadap User Satisfaction; (4) Perceived Security berpengaruh positif dan signifikan terhadap User Satisfaction; (5) User Trust berpengaruh positif dan signifikan terhadap User Satisfaction. ***** This study aims to explain the influence of ease of use and perceived security on user satisfaction, with user trust as a mediating variable, in the use of the BCA Mobile banking application. The research employed a quantitative approach using an associative method. Data were collected through questionnaires distributed to respondents who are active users of BCA Mobile and reside in the Jakarta area. The sampling technique used was non-probability sampling with a purposive sampling approach. A total of 112 respondents were analyzed. Data processing was conducted using SmartPLS version 4.0. The analytical techniques included outer model testing, inner model testing, path analysis, t-test, and mediation analysis using the bootstrapping method. The results of the study indicate that: (1) Ease of Use has a positive and significant effect on User Trust; (2) Perceived Security has a positive and significant effect on User Trust; (3) Ease of Use has a positive and significant effect on User Satisfaction; (4) Perceived Security has a positive and significant effect on User Satisfaction; and (5) User Trust has a positive and significant effect on User Satisfaction.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Umi Widyastuti, S.E., M.E. ; 2). Dr. Terrylina Arvinta Monoarfa, SE., M.M.
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Hanif Naufal Rafii .
Date Deposited:	19 Aug 2025 01:28
Last Modified:	19 Aug 2025 01:28
URI:	http://repository.unj.ac.id/id/eprint/61520

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