ANALISIS IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY DALAM MENDUKUNG TUJUAN PEMBANGUNAN BERKELANJUTAN (SDGs) PADA PT BIRO KLASIFIKASI INDONESIA (PERSERO)

INA APRIYANI, . (2026) ANALISIS IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY DALAM MENDUKUNG TUJUAN PEMBANGUNAN BERKELANJUTAN (SDGs) PADA PT BIRO KLASIFIKASI INDONESIA (PERSERO). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis bentuk implementasi, tantangan, serta dampak program Corporate Social Responsibility (CSR) PT Biro Klasifikasi Indonesia (Persero) dalam mendukung Tujuan Pembangunan Berkelanjutan (SDGs), khususnya pada indikator ke-8 (Pekerjaan Layak dan Pertumbuhan Ekonomi), ke-12 (Konsumsi dan Produksi yang Bertanggung Jawab), dan ke-17 (Kemitraan untuk Mencapai Tujuan). Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui observasi partisipatif, wawancara semi terstruktur kepada empat informan dari unit Tanggung Jawab Sosial dan Lingkungan (TJSL), serta dokumentasi. Analisis data dilakukan menggunakan teknik triangulasi dan analisis tematik untuk memastikan keabsahan data. Hasil penelitian menunjukkan bahwa implementasi CSR di PT Biro Klasifikasi Indonesia (Persero) telah bertransformasi dari model bantuan konsumtif menjadi pemberdayaan masyarakat yang terukur dan sistematis, seperti pelatihan digital marketing dan penguatan bisnis UMKM binaan. Tantangan internal yang dihadapi meliputi keterbatasan anggaran, beban kerja sumber daya manusia yang tinggi, serta rendahnya komitmen karyawan terhadap esensi SDGs. Secara eksternal, perusahaan menghadapi dinamika regulasi dan tuntutan pemangku kepentingan yang beragam. Dampak program ini telah memberikan kontribusi nyata pada peningkatan kapasitas ekonomi mitra binaan (SDGs 8), penerapan praktik bisnis sirkular (SDGs 12), serta penguatan kolaborasi strategis melalui pameran internasional (SDGs 17). Kata Kunci: Corporate Social Responsibility (CSR), Sustainable Development Goals (SDGs), BUMN, Pemberdayaan UMKM ***** This study aims to analyze the form of implementation, challenges, and impacts of Corporate Social Responsibility (CSR) programs of PT Biro Klasifikasi Indonesia (Persero) in supporting the Sustainable Development Goals (SDGs), especially in the 8th indicator (Decent Work and economic growth), the 12th (Responsible Consumption and production), and the 17th (partnership to achieve goals). The research method used is descriptive qualitative with data collection techniques through participatory observation, semi-structured interviews to four informants from the unit of social and Environmental Responsibility (TJSL), as well as documentation. Data analysis was conducted using triangulation techniques and thematic analysis to ensure the validity of the data. The results showed that the implementation of CSR at PT Biro Klasifikasi Indonesia (Persero) has transformed from a consumptive assistance model into a measurable and systematic community empowerment, such as digital marketing training and strengthening the MSME business. Internal challenges faced include budget constraints, high human resource workload, and low employee commitment to the essence of the SDGs. Externally, companies face regulatory dynamics and diverse stakeholder demands. The impact of this program has contributed significantly to increasing the economic capacity of fostered partners (SDGs 8), implementing circular business practices (SDGs 12), and strengthening strategic collaboration through international exhibitions (SDGs 17). Keywords: Corporate Social Responsibility (CSR), Sustainable Development Goals (SDGs), BUMN, MSME Empowerment.

Item Type: Thesis (Sarjana)
Additional Information: 1). Darma Rika Swaramarinda, S.Pd., M.S.E., Ph.D; 2). Suherdi, S.Pd., S.H., M.M.
Subjects: Ilmu Sosial > Kondisi Sosial,Masalah Sosial,Reformasi Sosial
Ilmu Sosial > Kewirausahaan
Ilmu Sosial > Komunikasi
Manajemen > Manajemen Sumber Daya Manusia
Divisions: FE > D IV Administrasi Perkantoran Digital
Depositing User: Users 32496 not found.
Date Deposited: 27 Jan 2026 04:01
Last Modified: 27 Jan 2026 04:01
URI: http://repository.unj.ac.id/id/eprint/64058

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