Model Kausalitas Purchase Intention Skincare X Pada Gen Z: User-Generated Content, Source Credibility, dan Perceived Value

JASMINE ASHA FATIMA, . (2026) Model Kausalitas Purchase Intention Skincare X Pada Gen Z: User-Generated Content, Source Credibility, dan Perceived Value. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text Cover_Jasmine Asha Fatima_1710622033.pdf Download (1MB)
	Text BAB I_Jasmine Asha Fatima_1710622033.pdf Download (794kB)
	Text BAB II_Jasmine Asha Fatima_1710622033.pdf Restricted to Registered users only Download (568kB) | Request a copy
	Text BAB III_Jasmine Asha Fatima_1710622033.pdf Restricted to Registered users only Download (519kB) | Request a copy
	Text BAB IV_Jasmine Asha Fatima_1710622033.pdf Restricted to Registered users only Download (733kB) | Request a copy
	Text BAB V_Jasmine Asha Fatima_1710622033.pdf Restricted to Registered users only Download (396kB) | Request a copy
	Text Daftar Pustaka_Jasmine Asha Fatima_1710622033.pdf Download (357kB)
	Text Lampiran_Jasmine Asha Fatima_1710622033.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh User-Generated Content, Source Credibility, dan Perceived Value terhadap Purchase Intention produk skincare Emina pada Generasi Z pengguna TikTok di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Pengumpulan data dilakukan melalui kuesioner yang disebarkan secara daring kepada 144 responden yang dipilih menggunakan teknik non-probability sampling dengan metode purposive sampling. Data yang diperoleh dianalisis menggunakan analisis regresi linear berganda dengan bantuan perangkat lunak SPSS versi 29. Hasil pengujian hipotesis menunjukkan bahwa User-Generated Content, source credibility, dan perceived value berpengaruh positif dan signifikan terhadap purchase intention produk skincare Emina di TikTok. Temuan ini mengindikasikan bahwa konten UGC yang disajikan secara natural dan autentik, didukung oleh sumber yang kredibel serta nilai produk yang dirasakan tinggi, mampu meningkatkan minat beli konsumen Generasi Z. ***** This study aims to analyze the effect of User-Generated Content, Source Credibility, and Perceived Value on the Purchase Intention of Emina skincare products among Generation Z TikTok users in DKI Jakarta. This study uses a quantitative approach using a survey method. Data were conducted through an online questionnaire to 144 respondents selected using non-probability sampling techniques with a purposive sampling method. The collected data were analyzed using multiple linear regression analysis with the assistance of SPSS software version 29. The results of the hypothesis testing showed that User-Generated Content, source credibility, and perceived value had a positive and significant effect on the purchase intention of Emina skincare products on TikTok. These findings indicate that UGC content presented in a natural and authentic manner, supported by credible sources and high perceived product value, can increase the purchase interest of Generation Z consumers.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Ryna Parlyna, M.B.A; 2). Fildzah Shabrina, S.Pd., M.Kom.
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Jasmine Asha Fatima .
Date Deposited:	09 Feb 2026 03:12
Last Modified:	09 Feb 2026 03:12
URI:	http://repository.unj.ac.id/id/eprint/65040

Actions (login required)

View Item