PENGARUH INFLASI, INFRASTRUKTUR DIGITAL, DAN KEAMANAN SIBER TERHADAP PENDAPATAN E-COMMERCE DI NEGARA BERKEMBANG 2023-2024

ASNI ANGELINA, . (2026) PENGARUH INFLASI, INFRASTRUKTUR DIGITAL, DAN KEAMANAN SIBER TERHADAP PENDAPATAN E-COMMERCE DI NEGARA BERKEMBANG 2023-2024. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inflasi, infrastruktur digital, dan keamanan siber terhadap pendapatan e-commerce di negara berkembang periode 2023-2024. Negara berkembang dipilih karena memiliki potensi pertumbuhan ekonomi digital yang tinggi, namun masih menghadapi tantangan berupa tingkat inflasi yang relatif tinggi, kesenjangan infrastruktur digital, serta keamanan siber yang belum merata. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi data panel menggunakan Fixed Effect Model (FEM). Data penelitian merupakan data sekunder yang diperoleh dari World Bank, International Telecommunication Union (ITU), dan Statista, dengan sampel sebanyak 62 negara berkembang selama periode 2023-2024 sehingga diperoleh 124 observasi. Hasil penelitian menunjukkan bahwa inflasi berpengaruh negatif namun tidak signifikan terhadap pendapatan e-commerce (t-statistic = -0,332; p-value = 0,7404). Infrastruktur digital berpengaruh positif dan signifikan terhadap pendapatan e-commerce (t-statistic = 3,733; p-value = 0,0004). Keamanan siber juga berpengaruh positif dan signifikan terhadap pendapatan e-commerce (t-statistic = 3,741; p-value = 0,0004). Nilai Adjusted R² sebesar 0,997940 menunjukkan bahwa 99,794% variasi pendapatan e-commerce dapat dijelaskan oleh variabel inflasi, infrastruktur digital, dan keamanan siber, sedangkan sisanya sebesar 0,206% dijelaskan oleh faktor lain di luar model penelitian. Temuan ini mengimplikasikan bahwa peningkatan kualitas infrastruktur digital dan keamanan siber merupakan faktor yang lebih berperan dalam meningkatkan pendapatan e-commerce di negara berkembang dibandingkan stabilitas inflasi selama periode penelitian. ***** This study aims to analyze the impact of inflation, digital infrastructure, and cybersecurity on e-commerce revenue in developing countries during the 2023–2024 period. Developing countries were selected because they have high potential for digital economic growth but still face challenges such as relatively high inflation rates, digital infrastructure gaps, and uneven cybersecurity. This study employs a quantitative approach using panel data regression with the Fixed Effects Model (FEM). The research data consists of secondary data obtained from the World Bank, the International Telecommunication Union (ITU), and Statista, with a sample of 62 developing countries over the 2023–2024 period, resulting in 124 observations. The results show that inflation has a negative but insignificant effect on e-commerce revenue (t-statistic = -0.332; p-value = 0.7404). Digital infrastructure has a positive and significant effect on e-commerce revenue (t-statistic = 3.733; p-value = 0.0004). Cybersecurity also has a positive and significant effect on e-commerce revenue (t-statistic = 3.741; p-value = 0.0004). The adjusted R² value of 0.997940 indicates that 99.794% of the variation in e-commerce revenue can be explained by the variables of inflation, digital infrastructure, and cybersecurity, while the remaining 0.206% is explained by other factors outside the research model. These findings suggest that improvements in the quality of digital infrastructure and cybersecurity play a greater role in boosting e-commerce revenue in developing countries than inflation stability did during the study period.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Sri Indah Nikensari, S.E., M.SE. ; 2). Siti Fatimah Zahra, S.E.I., M.E.
Subjects:	Ilmu Sosial > Teori Ekonomi Ilmu Sosial > Sejarah Ekonomi, Kondisi Ekonomi Ilmu Sosial > Perdagangan, e-commerce Ilmu Sosial > Keuangan
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Asni Angelina .
Date Deposited:	12 Aug 2026 04:18
Last Modified:	12 Aug 2026 04:18
URI:	http://repository.unj.ac.id/id/eprint/70247

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