MANAJEMEN PEMASARAN KOLAM RENANG PANDU JAYA SPORT CENTRE BEKASI TIMUR

MARYAM NOVITA SARY, . (2016) MANAJEMEN PEMASARAN KOLAM RENANG PANDU JAYA SPORT CENTRE BEKASI TIMUR. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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3.Lembar Persembahan.pdf
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4.ABSTRACT.pdf
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5.RINGKASAN.pdf
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1.COVER.pdf
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2.Lembar Persetujuan Skripsi.pdf
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8.BAB II.pdf
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10.Bab IV NEW.pdf
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6.KATA PENGANTAR dan DAFTAR ISI.pdf
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7.BAB I.pdf
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14.LAMPIRAN III CATATAN LAPANGAN.pdf
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11.BAB V.pdf
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15.LAMPIRAN V CATATAN WAWANCARA.pdf
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13.LAMPIRAN I Instrumen wawancara dan kuesioner.pdf
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12.DAFTAR PUSTAKA.pdf
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9.BAB III.pdf
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16.LAMPIRAN VI DOKUMEN PENDUKUNG (FOTO DAN DOKUMEN).pdf
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17.RIWAYAT HIDUP.pdf
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Abstract

Penelitian ini dilakukan selama tiga bulan terhitung pada bulan April�Juni 2016 bertempat di Kolam Renang Pandu Jaya Sport Centre Bekasi Timur. Penelitian ini bertujuan untuk mengetahui bagaimanakah manajemen pemasaran Kolam Renang Pandu Jaya Sport Centre Bekasi Timur. Subjek dalam penelitian ini adalah manajer Kolam Renang Pandu Jaya Sport Centre Bekasi Timur. Objek dalam penelitian ini adalah Kolam Renang Pandu Jaya Sport Centre Bekasi Timur. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif dengan menggunakan metode kualitatif. Data yang digunakan dalam penelitian adalah data primer dan data sekunder. Data hasil primer terdiri dari catatan lapangan, catatan wawancara. Data sekunder didapatkan melalui hasil wawancara dan observasi di lapangan. Hasil penelitian ini Manajemen pemasaran Kolam Renang Pandu Jaya Sport Centre Bekasi Timur dengan bauran pemasaran antara Price (harga), dan Promotion (promosi). Manajemen pemasaran mengenai cara menentukan harga tiket masuk Kolam Renang Pandu Jaya Sport Centre Bekasi Timur dengan cara survei harga tiket dari pesaing, ongkos oprasional, dan gradasi harga atau variasi harga tiket. Cara menentukan harga yang telah dilakukan Kolam Renang Pandu Jaya Sport Centre Bekasi Timur cukup cerdas sehingga dapat membantu meningkatkan penjualan. Manajemen pemasaran cara mempromosikan Kolam Renang Pandu Jaya Sport Centre Bekasi Timur kurang maximal baru melalui word of mouth, iv menyebarkan brosur ke sekolah-sekolah dan ke unit-unit usaha yang lainnya, memasang papan reklame pinggir jalan. Agar maximal Kolam Renang Pandu Jaya Sport Centre Bekasi Timur mempromosikan lebih luas lagi seperti melalui media sosial, melalui iklan, publikasi agar konsumen lebih tahu adanya Kolam Renang Pandu Jaya Sport Centre Bekasi Timur The research was conducted on April-June 2016 in Pandu Jaya Swimming Pool Sport Center, East Bekasi. This research intend to know how the marketing management is implemented in Pandu Jaya Swimming Pool Sport Center. The subject on this research is the manager of Pandu Jaya Swimming Pool Sport Center East Bekasi, and the object of this research is the swimming pool of Pandu Jaya Swimming Pool Sport Center East Bekasi. The method which used in this research is descriptive research by using qualitative method. Moreover, the data which used in this research are primary data and secondary data. The primary data consists of the notes which gotten during observation and the interviewing notes. Then, secondary data was gotten from interviewing technique and observing. Based on the result of the research, the Pandu Jaya Swimming Pool Sport Center East Bekasi implements mix marketing design. Mix marketing design is price (harga) and promotion (promosi). On this business, The Pandu Jaya Swimming Pool Sport Center East Bekasi does marketing management by doing ticketing cost survey. The management compare the ticket price toward other competitors, decide operational cost, rates degradation and price variations. Then, the management decide the ticket price which addressed to the citizens. ii The promotion marketing management that has been done by the Pandu Jaya Swimming Pool Sport Center East Bekasi are distributing pamphlets to the schools and unit business. Then, the Pandu Jaya Swimming Pool Sport Center East Bekasi does promotion through the billboards in the roadsides. Because of the limited funds, the Pandu Jaya Swimming Pool Sport Center East Bekasi also promotes by the words of mouth which is doing by the employees. Furthermore, the Pandu Jaya Swimming Pool Sport Center East Bekasi has developed a promotion by social media, such as, Facebook and Instagram in order to Pandu Jaya Swimming Pool Sport Center East Bekasi more known by the citizens.

Item Type: Thesis (Sarjana)
Additional Information: 1) Dr. Sri Nuraini, M.Pd 2) Drs. Kurnia Tahki, M.Pd
Subjects: Geografi, Antropologi > Olah Raga dan Rekreasi
Divisions: FIO > Olahraga Rekreasi
Depositing User: sawung yudo
Date Deposited: 03 Jun 2022 23:23
Last Modified: 03 Jun 2022 23:23
URI: http://repository.unj.ac.id/id/eprint/29759

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