ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT INVESTASI KRIPTO PADA GENERASI MUDA

SAHAL AFHAM ADIB, . (2024) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT INVESTASI KRIPTO PADA GENERASI MUDA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh pengetahuan investasi, return investasi, risiko investasi, bandwagon effect, dan motivasi investasi terhadap minat investasi kripto pada generasi muda. Penelitian ini menggunakan metode kuantitatif dengan instrumen survey. Pengumpulan data dilakukan dengan menggunakan Teknik non-probability sampling yaitu purposive sampling, dengan mengambil sampel sebanyak 165 responden yang berminat untuk berinvestasi kripto. Kemudian jawaban responden diolah menggunakan metode regresi linear berganda dengan menggunakan software SPSS (Statistical Package for Social Science) 29 untuk mengelola datanya. Dari pengujian hipotesis dalam penelitian ini, diperoleh hasil yang membuktikan 1) Pengetahuan investasi berpengaruh terhadapa minat investasi kripto, 2) return investasi tidak berpengaruh terhadap minat investasi kripto, 3) risiko investasi tidak berpengaruh terhadap minat investasi kripto, 4) bandwagon effect tidak berpengaruh terhadap minat investasi kripto, dan 5) motivasi investasi berpengaruh terhadap minat investasi kripto. Kata kunci: Minat investasi, pengetahuan investasi, return investasi, risiko investasi, bandwagon effect, dan motivasi investasi. ***** This research was conducted to determine the influence of investment knowledge, investment returns, investment risk, bandwagon effect, and investment motivation on interest in crypto investment in the younger generation. This research uses quantitative methods with survey instruments. Data collection was carried out using a non-probability sampling technique, namely purposive sampling, by taking a sample of 165 respondents who were interested in investing in crypto. Then the respondents' answers were processed using the multiple linear regression method using SPSS (Statistical Package for Social Science) 29 software to manage the data. From hypothesis testing in this research, results were obtained that prove 1) Investment knowledge has an effect on crypto investment interest, 2) investment returns have no effect on crypto investment interest, 3) investment risk has no effect on crypto investment interest, 4) the bandwagon effect has no effect on interest in crypto investment, and 5) investment motivation influences interest in crypto investment. Key words: Investment interest, investment knowledge, investment return, investment risk, bandwagon effect, and investment motivation.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus ; 2). Rahmi, S.E, M.S.M
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Sahal Afham Adib .
Date Deposited:	01 Aug 2024 05:08
Last Modified:	01 Aug 2024 05:08
URI:	http://repository.unj.ac.id/id/eprint/47768

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