PENGARUH KONTROL DIRI TERHADAP IMPULSIVE BUYING PENGGUNA TOKOPEDIA DI MASA PANDEMI COVID-19

DINDA NURUL HARDIYANTI, . (2022) PENGARUH KONTROL DIRI TERHADAP IMPULSIVE BUYING PENGGUNA TOKOPEDIA DI MASA PANDEMI COVID-19. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

---ABSTRAK--- Penelitian ini bertujuan untuk mengetahui pengaruh kontrol diri terhadap impulsive buying pengguna Tokopedia di masa pandemi Covid-19. Pendekatan yang digunakan penelitian ini yaitu pendekatan kuantitatif. Subjek pada penelitian ini terdiri dari 103 responden dengan menggunakan teknik non-probability sampling dan jenis teknik purposive sampling. Pengambilan data dilakukan dengan menggunakan kuesioner. Alat ukur yang digunakan pada penelitian ini adalah Impulsive Buying Tendency dari Verplanken dan Herabadi (2001) dan alat ukur kontrol diri menggunakan Self-Control Scale dari Tangney dkk (2004). Hasil penelitian menunjukkan bahwa terdapat dapat pengaruh negatif secara signifikan kontrol diri terhadap impulsive buying pengguna Tokopedia di masa pandemi Covid-19 dengan nilai pengaruh sebesar 21,5%. ---ABSTRACT--- This study aims to determine the effect of self-control on the impulsive buying of Tokopedia users during the Covid-19 pandemic. The approach used in this research is a quantitative. Subjects in this study consisted of 103 respondents using non-probability sampling technique and the type of purposive sampling technique. Data were collected using a questionnaire. The measuring instrument used Impulsive Buying Tendency from Verplanken and Herabadi (2001) and self-control measuring using the Self-Control Scale from Tangney et al (2004). The result of research showed there was an influence significant negative self-control on the impulsive buying of Tokopedia users during the Covid-19 pandemic with an influence value of 21,5%.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Erik, M.Si. 2) Dr. Gumgum Gumelar Fajar Rakhman, M.Si.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa Manajemen > Perilaku Konsumen
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 13609 not found.
Date Deposited:	09 Mar 2022 11:46
Last Modified:	09 Mar 2022 11:46
URI:	http://repository.unj.ac.id/id/eprint/23929

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