MUHAMMAD FARHAN, . (2017) PENGARUH PRICE DAN STORE IMAGE TERHADAP PURCHASE INTENTION DENGAN PRODUCT QUALITY SEBAGAI INTERVENING (SURVEY POTENTIAL CONSUMER PRODUK PRIVATE LABEL CARREFOUR DI BUARAN PLAZA). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Tujuan dari penelitian ini adalah: 1) Untuk mengetahui apakah price berpengaruh terhadap purchase intention produk private label. 2) Untuk mengetahui apakah store image berpengaruh terhadap purchase intention produk private label. 3) Untuk mengetahui apakah price berpengaruh terhadap product quality. 4) Untuk mengetahui apakah store image berpengaruh terhadap product quality. 5)Untuk mengetahui apakah product quality berpengaruh terhadap purchase intention produk private label.6) Untuk mengetahui pengaruh price terhadap purchase intention melalui product quality sebagai variabel intervening pada produk private label Carrefour. 7) Untuk mengetahui pengaruh store image terhadap purchase intention melalui product quality sebagai variabel intervening pada produk private label Carrefour. Metode pengumpulan data menggunakan metode survey dengan instrumen berupa kuesioner. Objek penelitian ini adalah 250 responden yang telah Berbelanja di Carrefour Buaran Plaza serta belum pernah membeli produk private label Carrefour. Analisis data menggunakan Lisrel dan SPSS. Uji Hipotesis menghasilkan bahwa hanya store image tidak berpengaruh signifikan terhadap purchase intention (t-value: 1,41<1,96) The purpose of this research are: 1) To determine whether price affect to purchase intention of private label product. 2) To determine whether store image affect to purchase intention of private label product. 3) To determine whether price affect to product quality. 4) To determine whether store image affect to product quality. 5) To determine whether product quality affect to purchase intention of private label product. 6) To determine whether price affect purchase intention through product quality as intervening variable at private label product. 7) To determine whether store image affect purchase intention through product quality as intervening variable at private label product. In order collect data, this study using survey with questionnaire as it’s instrument. Object of this study is 250 respondents who have shopping at Carrefour Buaran Plaza but not yet buying Carrefour Private Label Product. To analyze and process the data, this study use Lisrel and SPSS. Hypotheses test shows that only store image that didn’t affect significantly to purchase intention (t-value: 1,41<1,96)
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1) Dr. Mohamad Rizan SE., M.M 2) Agung Kresnamurti Rivai P. ST.,M.M |
| Subjects: | Manajemen > Manajemen Pemasaran |
| Divisions: | FE > S1 Manajemen |
| Depositing User: | sawung yudo |
| Date Deposited: | 16 Mar 2022 06:20 |
| Last Modified: | 16 Mar 2022 06:20 |
| URI: | http://repository.unj.ac.id/id/eprint/24640 |
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