PENGARUH KENAIKAN PAJAK PERTAMBAHAN NILAI (PPN) DAN PENDAPATAN TERHADAP DAYA BELI KONSUMEN PADA PEMBELIAN BARANG SMARTPHONE (STUDI KASUS: ITC ROXY MAS)

MUHAMMAD FAKHRI, . (2023) PENGARUH KENAIKAN PAJAK PERTAMBAHAN NILAI (PPN) DAN PENDAPATAN TERHADAP DAYA BELI KONSUMEN PADA PEMBELIAN BARANG SMARTPHONE (STUDI KASUS: ITC ROXY MAS). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui hubungan pajak pertambahan nilai dan pendapatan terhadap daya beli masyarakat, baik secara simultan maupun parsial. Metode yang digunakan dalam penelitian ini adalah metode penentuan sampel probabilitas dimana menggunakan metode sampel area ( area sampling ). Analisis data yang digunakan pada penelitian ini adalah statistik deskriptif, uji kualitas data, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis. Untuk metode analisis menggunakan SPSS Versi 25. Hasil uji hipotesis menyimpulkan : (a) terdapat hubungan antara pajak pertambahan nilai dan pendapatan terhadap daya beli konsumen. Pada penelitian ini terbentuk persamaan regresi linier Y=10.646-0,148X₁+0.858X₂, Kontribusi X₁ dan X₂ terhadap Y sebesar 84,2% artinya bahwa 84,2% variabel pajak pertambahan nilai dan pendapatan memberi kontribusi terhadap daya beli konsumen, sedangkan sisanya 15,8% dilpengaruhi oleh variabel lain. Kata Kunci : Pajak Pertambahan Nilai, Pendapatan, Daya Beli Konsumen *** This study aims to determine the relationship of value added tax and income to people's purchasing power, either simultaneously or partially. The method used in this study is the method of determining the probabililty sample which uses the area sampling method. Data analysis used in this research is descriptive statistics, data quality test, classical assumption test, multiple linear regression analysis, and hypothesis testing. For analysis method, SPSS Version 25 is used. The results of the hypothesis test concluded: (a) there is a relationship between value added tax and income on consumer purchasing power. In this study, a linear regression equation Y=10.646-0.148X₁+0.858X₂, The contribution of X₁ and X₂ to Y ils 84.2%, meaning that 84.2% of the variable value added tax and income contributes to consumer purchasing power, while the remaining 15.8% is influenced by other variables.

Item Type: Thesis (Sarjana)
Additional Information: 1). Prof. Dr. Saparuddin Mukhtar, M.Si ; 2). Prof. Dr. Harya Kuncara Wiralaga, M.Si
Subjects: Ilmu Sosial > Teori Ekonomi
Ilmu Sosial > Pajak dan Perpajakan
Divisions: FE > S1 Pendidikan Ekonomi
Depositing User: Users 19649 not found.
Date Deposited: 07 Sep 2023 06:00
Last Modified: 07 Sep 2023 06:00
URI: http://repository.unj.ac.id/id/eprint/41006

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