VINA CINDITA PURBA, . (2022) PENGARUH KONFORMITAS TEMAN SEBAYA DAN LITERASI EKONOMI TERHADAP PERILAKU KONSUMTIF REMAJA PADA SMA NEGERI 31 JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Era globalisasi ditandai dengan manusia memasuki tahap baru ditandai dengan masyarakat mendapat kemudahan untuk melakukan kegiatan ekonomi. Dilihat dari sikap dan kebiasaan individu dalam mengonsumsi barang dan jasa sering didorong oleh keinginan bukan lagi berdasarkann kebutuhan. Pengaruh trend, gengsi dan prestise menjadi sesuatu yang ingin diikuti masyarakat terlebih remaja. Sehingga peneliti tertarik mengidentifikasi, mengukur, menganalisa dan meneliti pengaruh konformitas teman sebaya dan Literasi Ekonomi terhadap perilaku konsumtif remaja pada SMA Negeri 31 Jakarta. Peneliti menggunakan metode survey dengan pendekatan pengaruh variabel X terhadap Y, dan dianalisis mengunakan analisis regresi berganda. Subjek penelitian ini yaitu seluruh Remaja kelas X1 IPS ( Ilmu Pengetahuan Sosial) Teknik pengambilan sampling yang digunakan dalam penelitian ini adalah Proporsional Random Sampling. Teknik pengumpulan data menggunakan kuesioner dan tes. Jumlah populasi pada penelitian sebanyak 160 Siswa, berdasarkan tabel Isaac dan Michael sampel dengan taraf kesalahan 5%, maka sampel yang diambil sebanyak 110 siswa. Hasil penelitian yang di dapatkan adalah; (1) terdapat pengaruh positif dan signifikan antara konformitas teman sebaya dan perilaku konsumtif (2) secara parsial tidak terdapat pengaruh yang signifikan antara literasi ekonomi dengan perilaku konsumtif (3) terdapat pengaruh positif dan signifikan anatra konformitas teman sebaya dan literasi ekonomi terhadap perilaku konsumtif. ***************************** The The era of globalization is marked by humans entering a new stage marked by the ease with which people can carry out economic activities. Judging from the attitudes and habits of individuals in consuming goods and services, they are often driven by desires, not based on needs. The influence of trend, prestige and prestige is something that people want to follow, especially teenagers. So that researchers are interested in identifying, measuring, analyzing and researching the effect of peer conformity and Economic Literacy on the consumptive behavior of adolescents at SMA Negeri 31 Jakarta. Researchers used a survey method with an approach to the influence of the variable X on Y, and analyzed using multiple regression analysis. The subjects of this study were all adolescents of class X1 Social Sciences (Social Sciences). The sampling technique used in this study was Proportional Random Sampling. Data collection techniques using questionnaires and tests. The total population in the study was 160 students, based on Isaac and Michael's table the sample with an error rate of 5%, the sample taken was 110 students. The research results obtained are; (1) there is a positive and significant effect between peer conformity and consumptive behavior (2) partially there is no significant effect between economic literacy and consumptive behavior (3) there is a positive and significant influence between peer conformity and economic literacy on consumptive behavior.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1). Prof. Dr. I Ketut R Sudiarditha, M.Si ; 2). Suparno, S.Pd, M.Pd |
| Subjects: | Ilmu Sosial > Industri, Buruh, Produksi > Pendidikan Ekonomi |
| Divisions: | FE > S1 Pendidikan Ekonomi |
| Depositing User: | PKL . |
| Date Deposited: | 07 Oct 2024 03:50 |
| Last Modified: | 07 Oct 2024 03:50 |
| URI: | http://repository.unj.ac.id/id/eprint/51333 |
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