PENGARUH PERCEIVED USEFULNESS, SOCIAL INFLUENCE, DAN ENVIRONMENTAL CONCERN TERHADAP PURCHASE INTENTION MOBIL LISTRIK MELALUI ATTITUDE SEBAGAI MEDIASI

SALSABILA PUTRI FIRMANSYAH, . (2026) PENGARUH PERCEIVED USEFULNESS, SOCIAL INFLUENCE, DAN ENVIRONMENTAL CONCERN TERHADAP PURCHASE INTENTION MOBIL LISTRIK MELALUI ATTITUDE SEBAGAI MEDIASI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Peningkatan emisi karbon dan polusi udara dari sektor transportasi menjadi salah satu tantangan lingkungan di Indonesia. Mobil listrik dipandang sebagai alternatif untuk mengurangi dampak tersebut, namun purchase intention masyarakat, khususnya Generasi Milenial di Kota Jakarta, masih perlu ditingkatkan. Oleh karena itu, penelitian ini mengintegrasikan Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), dan Theory of Planned Behavior (TPB) untuk menganalisis pengaruh perceived usefulness, social influence, dan environmental concern terhadap purchase intention melalui attitude sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 250 responden yang dipilih melalui purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis AMOS. Hasil penelitian menunjukkan bahwa social influence berpengaruh positif dan signifikan terhadap purchase intention dan attitude, sedangkan perceived usefulness hanya berpengaruh positif dan signifikan terhadap attitude. Sebaliknya, perceived usefulness, environmental concern, dan attitude tidak berpengaruh signifikan terhadap purchase intention, serta environmental concern juga tidak berpengaruh signifikan terhadap attitude. Selain itu, attitude tidak memediasi pengaruh perceived usefulness, social influence, maupun environmental concern terhadap purchase intention. Penelitian ini menyimpulkan bahwa social influence merupakan faktor yang paling berperan dalam meningkatkan purchase intention mobil listrik pada Generasi Milenial di Kota Jakarta. ***** Rising carbon emissions and air pollution from the transportation sector have become major environmental challenges in Indonesia. Electric vehicles (EVs) are considered a promising solution; however, public purchase intention, particularly among Generation Y in Jakarta, remains relatively low. Therefore, this study integrates the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), and the Theory of Planned Behavior (TPB) to examine the effects of perceived usefulness, social influence, and environmental concern on EV purchase intention through attitude as a mediating variable. A quantitative survey was conducted with 250 respondents selected using purposive sampling, and the data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that social influence has a positive and significant effect on both purchase intention and attitude, while perceived usefulness has a positive and significant effect only on attitude. In contrast, perceived usefulness, environmental concern, and attitude do not significantly affect purchase intention, and environmental concern does not significantly affect attitude. Furthermore, attitude does not mediate the relationships between perceived usefulness, social influence, or environmental concern and purchase intention. The study concludes that social influence is the most influential factor in enhancing EV purchase intention among Generation Y in Jakarta.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Setyo Ferry Wibowo, S.E., M.Si.; 2). Nofriska Krissanya, S.E., M.B.A, CHRP.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Salsabila Putri Firmansyah .
Date Deposited:	12 Aug 2026 01:41
Last Modified:	12 Aug 2026 01:41
URI:	http://repository.unj.ac.id/id/eprint/70185

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