PENGARUH KUALITAS JASA DAN PROMOSI PENJUALAN PAKET BLACKBERRY AXIS TERHADAP KEPUASAN PELANGGAN : SURVEI PADA PELANGGAN BLACKBERRY AXIS DI AXIS SHOP MALL AMBASSADOR JAKARTA

HAMKA ASHARI, . (2014) PENGARUH KUALITAS JASA DAN PROMOSI PENJUALAN PAKET BLACKBERRY AXIS TERHADAP KEPUASAN PELANGGAN : SURVEI PADA PELANGGAN BLACKBERRY AXIS DI AXIS SHOP MALL AMBASSADOR JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text 00 Hamka Skripsi Bagian Depan.pdf Download (206kB)
	Text 01 Hamka Skripsi Bab 1.pdf Download (188kB)
	Text 02 Hamka Skripsi Bab 2.pdf Download (399kB)
	Text 03 Hamka Skripsi Bab 3.pdf Download (218kB)
	Text 04 Hamka Skripsi Bab 4.pdf Download (473kB)
	Text 05 Hamka Skripsi Bab 5.pdf Download (145kB)
	Text 07 Hamka Lamp 01 Kuesioner.pdf Download (183kB)
	Text 08 Hamka Lamp 02 Data Uji Instr.pdf Download (94kB)
	Text 09 Hamka Lamp 03 Karakteristik Resp.pdf Download (144kB)
	Text 10 Hamka Lamp 04 Data Penelitian.pdf Download (759kB)
	Text 11 Hamka Lamp 05-06 Output SPSS.pdf Download (174kB)
	Text 12 Hamka Lamp 07 Daftar Tabel F.pdf Download (281kB)

Abstract

Tujuan penelitian ini adalah: 1) untuk mengetahui deskripsi kualitas jasa, promosi penjualan dan kepuasan pelanggan paket Blackbery AXIS, 2) untuk mengetahui pengaruh kualitas jasa terhadap kepuasan pelanggan paket BlackBerry AXIS, 3) untuk mengetahui pengaruh promosi penjualan terhadap kepuasan pelanggan paket BlackBerry AXIS, dan 4) untuk mengetahui pengaruh kualitas jasa dan promosi penjualan yang positif dan signifikan secara bersama-sama terhadap kepuasan pelanggan paket BlackBerry AXIS. Populasi penelitian ini adalah konsumen Blackberry AXIS di AXIS Shop Ambassador, Jakarta Selatan sebanyak 258 pelanggan. Jumlah sampel ditentukan berdasarkan teknik sampling acak (random sampling) yaitu pelanggan paket Blackberry AXIS yang mengunjungi AXIS shop Ambassador selama 3 bulan. Hasil pengujian hipotesis menunjukkan: 1) kualitas jasa (X1) berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan (Y) paket Blackberry AXIS dengan koefisien regresi 0,368, 2) promosi penjualan (X2) berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan (Y) paket Blackberry AXIS dengan koefisien koefisien regresi 0,372. ********** The purpose of this study were: 1) to determine the quality of the description of services, sales promotion and customer satisfaction AXIS Blackberry package, 2) to determine the effect of service quality on customer satisfaction BlackBerry package AXIS, 3) to determine the effect of sales promotions on customer satisfaction AXIS BlackBerry package, and 4) to determine the effect of service quality and sales promotion are positive and jointly significant to customer satisfaction AXIS BlackBerry package. The population of this research is that consumers AXIS AXIS Shop Blackberry Ambassador, South Jakarta 258 customers. The number of samples is determined by random sampling technique (random sampling) that customers who visit the Blackberry package AXIS AXIS shop Ambassador for 3 months. The results of hypothesis testing showed : 1) quality of service (X1) is a positive and significant effect on customer satisfaction (Y) AXIS Blackberry package with a regression coefficient of 0.368 , 2) sales promotion (X2) has a positive and significant effect on customer satisfaction (Y) package AXIS Blackberry coefficient regression coefficient 0.372.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Setyo Ferry Wibowo, SE., M.Si. ; 2). Agung Kresnamurti RP., SE, MM
Subjects:	Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Rima Safitri .
Date Deposited:	25 Nov 2020 10:54
Last Modified:	25 Nov 2020 10:54
URI:	http://repository.unj.ac.id/id/eprint/11772

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