PENGARUH PEMANFAATAN E-COMMERCE DAN PENGGUNAAN E-WALLET TERHADAP PERKEMBANGAN UMKM DI DAERAH KHUSUS JAKARTA

NABILA SYAHARANI, . (2024) PENGARUH PEMANFAATAN E-COMMERCE DAN PENGGUNAAN E-WALLET TERHADAP PERKEMBANGAN UMKM DI DAERAH KHUSUS JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian iini ibertujuan iuntuk imemahami ipengaruh ikehadiran iE-Commerce dan E-Wallet iterhadap iperkembangan iUMKM. iPenelitian iini imenggunakan metode ikuantitatif. iMenggunakan isumber idata iprimer idengan imenyebarkan 192 ikuesioner kepada pelaku UMKM. Penelitian ini mengguakan teknik ianalisis Structural iEquation iModel i (SEM) idengan iPartial iLeast iSquare i (PLS). iHasil penelitian iini imenunjukan ibahwa adanya pengaruh ipositif idan isignifikan Pemanfaatan iE-Commerce iterhadap iperkembangan iUMKM idi iDaerah iKhusus Jakarta secara langsung. iSelanjutnya iterdapat ipengaruh ipositif dan isignifikan penggunaan iE-Wallet iterhadap iperkembangan iUMKM idi iDaerah iKhusus Jakarta isecara ilangsung. Yang terakhir iterdapat ipengaruh ipositif dan isignifikan secara itidak ilangsung ipemanfaatan iE-Commerce iterhadap iperkembangan UMKM melalui ipenggunaan iE-Wallet isebagai variabel mediasi. Kata kunci: ipemanfaatan E-Commerce, ipenggunaan E-Wallet , perkembangan UMKM ***** This research aims to understand the influence of the presence of E-Commerce and E-Wallet on the development of SMEs. This research uses quantitative methods. Using primary data sources by distributing 192 questionnaires to MSMEs. This research uses the Structural Equation Model (SEM) analysis technique with Partial Least Square (PLS). The results of this research show that there is a positive and significant influence of the use of E-Commerce on the development of UMKM in the Special Region of Jakarta directly. Furthermore, there is a positive and significant influence of the use of E-Wallet on the development of SMEs in the Special Region of Jakarta directly. Lastly, there is an indirect positive and significant influence of the use of E-Commerce on the development of MSMEs through the use of E-Wallet as a mediating variable. Keywords: use of E-Commerce, use of E-Wallet, development of MSMEs

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Karuniana Dianta A.Sebayang, S.IP., M.E. ; 2). Dr. Suparno, S.Pd., M.Pd.,
Subjects:	Ilmu Sosial > Perdagangan, e-commerce Ilmu Sosial > Kewirausahaan
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Users 24266 not found.
Date Deposited:	05 Aug 2024 06:21
Last Modified:	05 Aug 2024 06:21
URI:	http://repository.unj.ac.id/id/eprint/48267

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