PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN PERCEIVED SECURITY TERHADAP INTENTION TO USE QRIS PADA UMKM SEKTOR KULINER DI KABUPATEN INDRAMAYU

NURCAHYA, . (2025) PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN PERCEIVED SECURITY TERHADAP INTENTION TO USE QRIS PADA UMKM SEKTOR KULINER DI KABUPATEN INDRAMAYU. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Ease Of Use, Perceived Usefulness dan Perceived Security terhadap pelaku UMKM sektor kuliner di Kabupaten Indramayu untuk megadopsi penggunaan Quick Response Code Indonesian Standard (QRIS). Penelitian ini menggunakan data primer yang diperoleh dari penyebaran kuesioner dengan metode purposive sampling dalam pengambilan sampel. Sampel yang diteliti yaitu sebanyak 200 responden dengan kriteria merupakan UMKM di Kabupaten Indramayu yang telah menggunakan QRIS dan berada di Indramayu Kota, seperti Kecamatan Indramayu, Kecamatan Sindang atau daerah yang memiliki kemajuan dalam sektor UMKM di Kabupaten Indramayu . Hasil penelitian menunjukkan bahwa pengaruh Perceived Ease Of Use, Perceived Usefulness dan Perceived Security berpengaruh positif dan signifikan terhadap Intention To Use QRIS pada UMKM di Kabupaten Indramayu. ***** This study aims to determine the effect of Perceived Ease of Use, Perceived Usefulness and Perceived Security on MSMEs in the culinary sector in Indramayu Regency to adopt the use of Quick Response Code Indonesian Standard (QRIS). This study uses primary data obtained from distributing questionnaires with a purposive sampling method in sampling. The sample studied was 200 respondents with the criteria of being MSMEs in Indramayu Regency who have used QRIS and are in Indramayu City, such as Indramayu District, Sindang District or areas that have progress in the MSME sector in Indramayu Regency. The results of the study indicate that the influence of Perceived Ease of Use, Perceived Usefulness and Perceived Security has a positive and significant effect on Intention to Use QRIS in MSMEs in Indramayu Regency.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr.Indra Pahala, M.Si. ; 2). Tresno Eka Jaya, S.E., M.M.
Subjects:	Ilmu Sosial > Sejarah Ekonomi, Kondisi Ekonomi Ilmu Sosial > Keuangan Ilmu Sosial > Kewirausahaan Manajemen > Manajemen Sumber Daya Manusia Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Akuntansi
Depositing User:	Nurcahya .
Date Deposited:	21 Jan 2026 08:04
Last Modified:	21 Jan 2026 08:04
URI:	http://repository.unj.ac.id/id/eprint/63204

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